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How to Correlate Customer Journey Friction with Business Metrics and Improve Results

In by Adam Wood / Apr 25, 2022

Date: Thursday, May 19th at 11:00AM - 11:30 AM PT (4:00PM - 4:30PM ET)

SADA Google Cloud Ground School is a deep dive event into Google Cloud with 2 days of immersive content, speakers, and Google Cloud superstars. To learn more and reserve your seat, visit Home | GOOGLE CLOUD GROUND SCHOOL (

Session: The Power of Partnership: Alliance Program Customer Panel

About this Session: As a stakeholder in your company’s website and business performance, you work hard to acquire quality traffic to your site. It is crucial to not only monitor your site but also manage the digital experience to ensure you are not giving visitors a reason to leave before converting. In other words, don’t fund your competitors! Traditional enterprise web analytics are a great tool to analyze abandonment rates on a single page but fall short in providing an actionable, real-time analysis of the customer journey across your website that directly improve business results. This presentation will address how you can instantly identify user struggle and know prescriptively where and what adjustments to make to optimize the customer experience.

Speaker: Alan Harris, Vice President of Worldwide Sales

To learn more about this session, visit SADA Google Cloud Ground School.