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Are Third Party Tags Impacting Your Web Performance, Speed, and Revenue?

Smarter Digital Experience
Management Starts Here

The Blue Triangle Digital Experience Management (DEM) Platform provides real-time insights to deliver optimal business outcomes. Monitor and analyze your end-user experience with confidence to predict the revenue impact of improving website performance, enhancing and monetizing the pages that generate the most revenue, and continuously monitoring web and marketing performance.

Are you leaving millions of dollars on the table by not addressing slow web pages?

Blue Triangle's proprietary Real User Monitoring (RUM) and Synthetic Monitoring is the engine that powers a powerful, predictive digital experience management platform that maps page performance to online sales, calculates the ROI at optimum page speeds, and drives revenue and boosts conversions.


Smarter Tag Governance Starts Here

Blue Triangle's Tag Governance is purpose-built to help optimize your tag management and tag data. Using a depth of analytics, you can improve your tagging in a way that will boost site speed, and as a result, grow revenue.

Missing Tags and Inventory Page

Do you know what tags and services are loading on your website, and how they are impacting site performance and business KPIs? With Blue Triangle, you can identify tags, page-by-page, that are loading, those that are not, and whether they load before DOM interactive or after Onload.

With Blue Triangle’s detailed analysis, you can gain a deeper understanding of how tags may be creating latency on your site or causing a poor customer experience, and trend tags when they reach a threshold. 

Average Resource Load Time by Domain

Average Resource Load Time by Domain

Do you know how long your tags are taking to load on your site and how that speed is trending over time?

Blue Triangle allows you to answer these questions, and more. We can show you changes in load duration, both the difference in load times and variation from the established baseline.

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What are tags?

Tags are JavaScript code snippets embedded on a website. They serve many purposes, including web analytics, ad serving, and A/B testing. Since tags are responsible for much of a website’s content, they can come at a high cost to performance, compliance, and revenue when they slow down or are implemented incorrectly.

Stay safe from unwanted piggy-back tags

Third party technologies can bring unknown and dangerous piggy-back tags onto your site. Blue Triangle’s tag hierarchy illustrates every request that your tags are making so you can keep your site secure, compliant, and agile.


Take control over your tags

Monitor real-time tags:

Know where your tags are loading (and where they aren’t). Be alerted if one of them slows down.

Identify tags impacting your web performance and revenue

Tags are valuable but can bring your site to a halt.
Blue Triangle is the only company that can calculate the performance and revenue cost of every third party tag on your website.

Optimize when tags load

Visualize the loading order of all your first and third party tags, files, and domains. Our performance waterfalls take thousands of real-user sessions and combine them into one view so you can better diagnose page-level issues and prioritize tag optimization for best website performance.

Future-proof DEM Platform

Blue Triangle uniquely correlates website performance improvements to the customer experience, conversion, revenue, and better business outcomes. Our comprehensive solution places control in your hands to create great digital experiences for your customers.


Revenue Opportunity

Quantify by page lost revenue that can be recaptured from removing friction


Real-Time Bottom of the Funnel

Visualize step-by-step conversion rates to understand customer fallout and drop-off

Cost of Broken Links

Calculate the cost impact on conversions resulting from users being directed to broken links


Domain & Page-Level Conversion Rate Curve

Identify pages where speed most impacts conversions and prioritize optimization efforts by ROI

Cost of a Tag

Calculate the cost impact on conversions for every first- and third-party tag on your site

Competitive Index

Trend, group and analyze side-by-side more than 40 site performance metrics your site vs. competitors


Real-Time Customer Journey

Identify highest converting path and bottlenecks undermining campaign performance

Core Web Vitals

Identify friction points causing Google to deprioritize your site in rankings and customers to bounce prematurely

Aggregate Waterfall, Function Tracing and Website Filmstrips Identify and address h

Identify and address hidden JavaScript functions that cause blocking behavior and frustrate users 

Conversion Rate A/B Testing

Identify pages where speed most impacts conversions and prioritize optimization efforts by ROI

Anomaly Detection for All 1st and 3rd Party Content

Identify friction caused by every piece of content on your site, to direct remediation efforts

Content Security Policy

Inventory all 1st & 3rd party domains, create a whitelist of approved domains, auto-generate and deploy your customized CSP

Content Security Policy

Inventory all 1st & 3rd party domains, create a whitelist of approved domains, auto-generate and deploy your customized CSP

Customizable Performance Paths

Identify where friction is impacting steps in your performance path


Revenue Attribution

Calculate actual business impact of remediation efforts vs. goals

Executive Trend Report

Visualize performance trends over time across numerous variables across your website

What Changed Report

Analyze each object to see what was added, changed or moved with side-by-side comparison views

The Ultimate Guide to CSP

How to build, implement, and manage your Content Security Policy in 2022!

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Control your third party tags

Give customers a premier online experience without detrimental impacts to your performance and revenue.