Blue Triangle Announces Its Series A Funding, Enhancing Business-Centric Performance Monitoring Solutions
Funds raised to support accelerating growth as the company improves and expands its unique offerings for online businesses.
“The additional funding from Blu Venture is evidence of our steadfast commitment to help online businesses drive revenue growth.”
RICHMOND, Virginia. November 17, 2015 – Blue Triangle Technologies, the revenue-predictive website performance monitoring company, announced today that it has received Series A funding to further drive their already impressive growth within the web performance space. Led by Virginia-based Blu Venture Investors, the Series A round adds to the company’s prior $2.1 million in investment.
“The additional funding from Blu Venture is evidence of our steadfast commitment to help online businesses drive revenue growth,” said Donald Foss, CTO of Blue Triangle. “Website owners need to measure the business impact of their website’s performance, and that is where we come in. As the fastest growing company in our vertical, we plan to use the funding to expand business intelligence features of our eRevenueInsights and eMarketingInsights products, as well as grow our sales and marketing reach.”
Blue Triangle’s customers include some of the largest internet retailers like Microsoft, Kohl’s, Lululemon, and Billabong, who trust the company to provide them with the best insights into their shoppers’ experiences and recommend site enhancements to increase their online shopping revenues.
“We have been working with Blue Triangle from the seed funding stage and are very excited to see their rapid growth with large enterprise customers,” stated Blu Venture Principles Pradeep Kaul and David Krauskopf. “The additional Series A capital will help the company expand their resources and further define how online businesses consider website performance as a vital part of shopper experience and online revenue growth.”