Blue Triangle

Your SUPER-powered WP Engine Site

Monthly Archives November 2015

Blue Triangle Announces Series A Funding, Enhancing Business-Centric Performance Monitoring Solutions

Blue Triangle Announces Its Series A Funding, Enhancing Business-Centric Performance Monitoring Solutions

Funds raised to support accelerating growth as the company improves and expands its unique offerings for online businesses.

“The additional funding from Blu Venture is evidence of our steadfast commitment to help online businesses drive revenue growth.”

Donald Foss, CEO

RICHMOND, Virginia. November 17, 2015 – Blue Triangle Technologies, the revenue-predictive website performance monitoring company, announced today that it has received Series A funding to further drive their already impressive growth within the web performance space. Led by Virginia-based Blu Venture Investors, the Series A round adds to the company’s prior $2.1 million in investment.

“The additional funding from Blu Venture is evidence of our steadfast commitment to help online businesses drive revenue growth,” said Donald Foss, CTO of Blue Triangle. “Website owners need to measure the business impact of their website’s performance, and that is where we come in. As the fastest growing company in our vertical, we plan to use the funding to expand business intelligence features of our eRevenueInsights and eMarketingInsights products, as well as grow our sales and marketing reach.”

Blue Triangle’s customers include some of the largest internet retailers like Microsoft, Kohl’s, Lululemon, and Billabong, who trust the company to provide them with the best insights into their shoppers’ experiences and recommend site enhancements to increase their online shopping revenues.

“We have been working with Blue Triangle from the seed funding stage and are very excited to see their rapid growth with large enterprise customers,” stated Blu Venture Principles Pradeep Kaul and David Krauskopf. “The additional Series A capital will help the company expand their resources and further define how online businesses consider website performance as a vital part of shopper experience and online revenue growth.”

Blue Triangle Announces New Industry-Leading Capabilities

The First Web Monitoring Service to Link Business Value with IT: Blue Triangle Announces New Industry-Leading Capabilities

As innovators in the web performance space, Blue Triangle Technologies now adds further value to its core real-user analytics by offering synthetic monitoring, giving a full 360-degree view on online business performance.

Blue Triangle gives companies a full, unparalleled 360-degree view of their site’s performance, doubling the value of current website monitoring providers.

Blue Triangle Technologies, a software-as-a-service (SaaS) website monitoring company, has provided the missing link between web performance and online business value since the company’s inception in 2011. Their real user monitoring (RUM) solution is able to pinpoint which pages have revenue opportunity from speed improvements and where performance issues are impacting sales. As the holiday season approaches, online retailers like Microsoft Store and Billabong are using Blue Triangle to monitor their site’s performance to support maximized revenue.

To better empower both the IT operations and the business sides of online retailers, the company has released its synthetic monitoring component that compliments their real user feature-set.

Blue Triangle’s synthetic monitoring saves online businesses time, money, and headaches by eliminating the need for scripting and reducing overhead costs. Their single-page synthetic solution measures and alerts on site availability using a real browser and captures all Object Level Detail and Navigation Timings for http and https pages. The data is further enhanced with real-time screen recording. All this, combined with Blue Triangle’s proprietary end-user monitoring capabilities give companies a full, unparalleled 360-degree view of their site’s performance, doubling the value of current website monitoring providers.

“At Blue Triangle, we continually innovate ways to make data more actionable,” states CEO Donald Foss. “When a customer logs into our portal and sees both behavioral and predictive analytics from their end users as well as vital reporting on their site’s availability and error codes, it paints a vivid picture on how performance is impacting their site.”

The company’s synthetic monitoring feature is available within their eRevenueInsights and eMarketingInsights solutions. A Free 30-Day Trial is available for these products.

About Blue Triangle Technologies

Blue Triangle Technologies pioneered web performance monitoring by quantifying the impact page speed has on the decision to buy. Their unique and powerful real-user analytics platform identifies revenue opportunity from page speed improvements and pinpoints the root cause of performance issues – connecting web performance to online business value in real-time. The Richmond, Virginia-based company boasts eRevenueInsights, eMarketingInsights, and RealUserInsights solutions that provide performance targets for businesses to support significant increases in site revenue.

To learn more about Blue Triangle Technologies, visit http://www.bluetriangletech.com or call (877) 258-3107.