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Instart Logic Announces Partnership with Blue Triangle to Help Customers Monetize Website Performance and Increase Revenue

Instart Logic Announces Partnership with Blue Triangle to Help Customers Monetize Website Performance and Increase Revenue

Website Acceleration and Performance Management Improves Bottom Line

Palo Alto, CA — February 1, 2017 — Instart Logic, a leading provider of next-generation solutions making mobile applications and websites faster and more secure, today announced a technology and business partnership with Blue Triangle Technologies, a cutting-edge website performance management and monitoring solution that predicts and quantifies the impact webpage speed has on revenue and conversion rates. The partnership extends the capabilities of Instart Logic’s market-disruptive endpoint-aware application delivery solution into the world of real-time performance management and monitoring.

In a digital-first world, and especially in ecommerce, it’s increasingly imperative to correlate real-time digital performance with actual revenue being transacted and at risk because slow digital performance results in shopper abandonment and millions of dollars lost annually. Yet most companies have no easy-to-use credible technology or methodology in place for measuring, managing and correlating real-time performance with actual revenue. Many enterprises, especially the Internet Retailer Top 500, are increasingly motivated to improve user experience and retain customers. However, most real user monitoring (RUM) solutions in the market today focus only on measuring performance over time, and don’t deliver real-time insights into the specific technology changes and investments that will make the quickest and most positive impact on a company’s bottom line. The partnership between Instart Logic and Blue Triangle is designed to address this critical technology lapse.

“In today’s day and age, enterprises understand the critical need to monetize application performance across multiple digital channels: desktop, mobile and native applications. Many legacy solutions fail at providing the top-line metrics enterprises need in real time to make the right decisions and make them fast,” said Samrah Khan, vice president of business development at Instart Logic. “Instart Logic is working closely with Blue Triangle Technologies to bridge this important gap by providing the world’s first endpoint-aware application delivery solution, combined with the predictions and attribution of revenue gained by improving the speed of specific web or mobile pages.”

Key features of the Instart Logic and Blue Triangle joint solution include the ability to:

  • Identify and fix specific performance issues impacting revenue and customer experience.
  • Continually monitor page views and user sessions to better understand customer behavior.
  • Manage web performance in real time and attribute revenue to performance changes.
  • View all business and performance insights in the Blue Triangle Customer Portal by device type, browser, geography and operating system.
  • Instart Logic and Blue Triangle Technologies jointly will provide cloud-based services for its mutual customers. Whether it’s holiday preparedness or daily performance management, customers are assured they have a true competitive edge. Instart Logic’s AppSpeed, AppShield, AppFlex and Ad Integrity platform modules make applications fast, secure and easy to use, and help to recover lost revenue. And the technology from Blue Triangle will allow companies to manage website performance from a business centric approach.

    “Instart Logic and Blue Triangle are committed to providing an end-to-end platform that delivers the highest ROI for enterprises,” said Lance Ullom, CEO of Blue Triangle Technologies. “Our customers are not only looking to measure website performance but also course correct as needed. Partnering with Instart Logic combines a best-in-class application performance solution with our unique, revenue-focused performance management and monitoring solution.”

    The solution is available in the marketplace immediately and requires a simple DNS change for the Instart Logic service and a five minute tag insertion for the Blue Triangle solution.

    About the Instart Logic Application Services Platform

    The Instart Logic end-to-end platform is the world’s first endpoint-aware application delivery solution. It’s a disruptive and completely new way to accelerate web and mobile application performance delivering unprecedented degrees of performance, security and control, as well as endpoint-aware application virtualization, a big data machine learning platform for continuous analytics and automatic optimization of application delivery components.

    The foundation of Instart Logic’s solution is a world-class CDN that optimizes the delivery of content and applications for all devices across wired and wireless networks. The client portion of the Instart Logic service is based on revolutionary technology we invented called web application virtualization. This allows our service to extend itself transparently into the end user’s browser and form the active client portion of our dual-sided platform. This web application virtualization technology is made possible by a thin JavaScript virtualization layer called the Nanovisor.

    Instart Logic’s platform modules include:

  • AppSpeed, a completely new way to accelerate web and mobile application performance that optimizes images, HTML, JavaScript and other page elements based on each user’s specific device, browser and network conditions.
  • AppShield, an end-to-end highly scalable security solution that protects and defends against attacks before they reach origin servers.
  • AppFlex, a breakthrough new way to control all your mobile and web traffic to bring customers the fastest and most innovative user experiences possible.
  • Ad Integrity, a breakthrough approach for unblocking the ad blockers and regain lost revenue.
  • About Instart Logic

    Instart Logic is the world’s first endpoint-aware application delivery solution that makes applications fast, secure, and easy to operate. Instart Logic’s platform combines machine learning, virtualization, and open APIs with a content delivery network (CDN) for global delivery. Using Instart Logic, enterprises can provide ultra-fast, visually immersive and secure experiences on any device to maximize revenue, deliver superior customer experiences and gain competitive advantage. Instart Logic is funded by Andreessen Horowitz, Four Rivers Group, Geodesic Capital, Greylock Partners, Hermes Growth Partners, Kleiner Perkins Caufield & Byers, Sutter Hill Ventures, Telstra Ventures, Tenaya Capital, Wing Venture Capital and several notable Silicon Valley angel investors. Learn more at or follow us on Twitter at @InstartLogic.

    About Blue Triangle Technologies

    Blue Triangle is the leader in web performance management and monitoring, predicting and quantifying the impact page speed has on revenue and conversions. Trusted by distinguished brands including Kohl’s, Marriott, and Microsoft, Blue Triangle empowers digital businesses with web performance insights that enable maximized revenues, faster customer experiences, and laser-focused optimizations.

    For more information, please visit


    Instart Logic
    Dan Berkowitz, 415-518-7870