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Monthly Archives October 2017

Dan Boutin to Speak at CMG imPACt 2017 in New Orleans

Blue Triangle’s VP of Performance Strategy Dan Boutin will speak at CMG imPACt 2017, a conference focused on performance, capacity, cloud, IoT and security.

Session Date & Time: November 7 at 11:35am
Session Title: Rosetta Stone – How to Speak the Language of Revenue in Performance

REGISTER HERE

Session Description
For years, web performance has been the domain expertise of the IT and technology organizations. Yet, this information, when coupled with the appropriate business metrics, can be a powerful asset to any business. This session will discuss and present how to use the language of web performance to speak with the business, especially around how marketing runs campaigns & promotions. Attending this session will arm you with the Information needed to make yourself valuable to the business and marketing organizations and to speak their language and understand their metrics.

The Science of Translating Web Performance into Revenue Performance

The Science of Translating Web Performance into Revenue Performance

At September’s NY Web Performance Meet-Up, Blue Triangle’s VP of Performance Strategy Dan Boutin discussed how eCommerce retailers are using web performance metrics in new ways to measure marketing campaign revenue performance.

In the past, web performance metrics supplied to the business have centered around bounce rates and conversion rates, DOM ready, DOM complete, etc. In today’s world, e-commerce is also laser-focused on exit rates. Boutin discusses the metrics and data science underlying exit rates, campaign path analysis, and how savvy retailers are using web performance IT metrics to drive marketing.