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Monthly Archives April 2018

Blue Triangle Revamps Digital Experience Analytics Platform, Introduces New Capabilities

The platform combines real-time marketing analytics with best-in-class digital performance management.

RICHMOND, VA; April 12, 2018 – Blue Triangle, a leading provider of marketing analytics and digital performance management for online businesses, announced today that the company has revamped its Digital Experience Analytics platform and introduced new capabilities, making it faster and easier for customers to find issues impacting revenue.

The platform’s improved interface displays customer analytics in real-time and reduces the number of steps needed to drill-down into specific marketing and performance-related challenges.

In addition to speed and usability enhancements, Blue Triangle introduced new capabilities within their platform, including:

Exit Rate Analysis
Identifies where shoppers exit and determines if a high exit rate is a result of slow page speed.
Campaign Analytics
Automatically detects a campaign and tracks its success in real time.
“What’s Changed?” Report
Compares performance metrics and aggregate performance waterfalls side-by-side.
Enhanced Filtering
Breaks out analytics by traffic source and medium, new vs return visitors, converted vs non-converted visitors, and more.

“The revamping of our platform is a gamechanger,” said Blue Triangle CEO Lance Ullom. “Our customers are enjoying fast speeds and an improved UI, and the new capabilities are helping them optimize digital experience quickly and efficiently.”

About Blue Triangle

Blue Triangle helps online businesses optimize the critical moments in the customer journey where digital experience has the greatest impact on revenue.

Their platform combines real-time marketing analytics with best-in-class performance management to find these critical moments and identify page-level enhancements that will directly improve digital KPIs.

Blue Triangle was named a Gartner “Cool Vendor” in 2017 and is trusted by Fortune 500 companies in retail, travel and hospitality. The company was founded in 2011 and is headquartered in Richmond, VA.



Josh Carter
Blue Triangle Technologies, Inc.

Digital Experience Optimization with Carnival Cruise Line

Digital Experience Optimization with Carnival

About the Webinar:

What is Digital Experience Optimization (DEO)? Why should you even care about this “DEO” thing?

We teamed up with the largest cruise ship operator in the world, Carnival Cruise Line, to discuss their approach to Digital Experience Optimization.

Find out what works and what doesn’t when it comes to creating a seamless and profitable website experience.

Who should watch: eCommerce leaders, Digital Marketers, DevOps



Erick Leon | Sr. Performance and Monitoring Architect at Carnival Cruise Line
Experienced Application Performance and Monitoring Architect with a demonstrated history of working on bridging the gap between Development, Marketing, Analytics and Operations teams and how performance correlates to revenue and the user experience. Successful at instilling a mature performance culture within a large enterprise.

Dan Boutin

Dan Boutin | VP of Digital Experience Optimization at Blue Triangle
Dan is the VP of Digital Experience Optimization for Blue Triangle. In this role, Dan is responsible taking the first revenue-focused solution in the digital experience optimization space to market as a trusted advisor for Blue Triangle’s strategic customers, and changing the way eCommerce organizations approach today’s eCommerce challenges.