User Friction & Site Performance Blog | Blue Triangle

Performance Impact on Various Traffic Sources

Written by Blue Triangle | Jul 21, 2016 4:59:00 AM

Are paid users not converting due to slow landing page speed? Marketing is spending a significant amount of its budget driving traffic to your site. Do you know how much page speed affects your company’s return-on-investment (ROI)? Use Blue Triangle’s tools to evaluate which traffic segment (paid, organic or direct) suffers from the lowest conversion rate and which web pages have a high bounce rate (i.e., abandonment).