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Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

Frictionless Doesn’t Mean Mindless: How to Balance Convenience and Profitability

Ecommerce user experience Podcast
Imagine a digital experience so smooth that it builds loyalty with every interaction. That’s the dream, right? But here’s the reality: making things too easy can actually hurt your business. When you optimize...
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Supercharge Your Digital Experience Analytics with Session Replay Integration

Product Announcements
Ever wished you could instantly see exactly what your users experienced during a...

How to Launch an E-Commerce Brand with No Data in a New Market

Launching e-commerce for a legacy brand is never easy, but doing so without historical...

Introducing the New and Improved Blue Triangle Portal Navigation

Product Announcements
At Blue Triangle, we are always listening to our users and looking for ways to enhance their experience. That's why we're excited to introduce a major update to the Blue Triangle Portal: a refreshed

A Framework for Growth: Building High-Performing Digital Teams

Podcast
How can companies focus on strategic growth and cultivate high-performing teams? During a recent episode of The Frictionless Experience, Nakul Goyal, Head of Growth at CARFAX, outlined a structured framework

MVP is Dead (Do This Instead)

Podcast
MVP is dead. Here's what's next... That's what Nakul Goyal, Head of Growth at CARFAX, boldly declared on an episode of The Frictionless Experience. But why? Because rushing Minimum Viable Products (MVPs)

Bridge the Gap Between Search Console and Performance Insights with Advanced Reports

Product Announcements
When it comes to SEO and website performance, Core Web Vitals (CWV) and URL performance insights are essential in determining search rankings. Google prioritizes websites that offer a frictionless and

Why Great Products Fail: 5 Product Marketing Myths You Need to Stop Believing

Podcast
Launching a product is hard. But watching a great product fail? That's even harder. Many companies assume that if they build something amazing, success will follow. But history is littered with incredible

3 Reasons Blue Triangle and FullStory are Better Together

When it comes to your digital tech stack and choosing between engineering or business tools, it’s not a matter of this or that. It’s this and that because you don’t need to select one platform over the other.

What Conversion Rate Optimization (CRO) is Not

Digital experience optimization Conversion rate Conversion rate optimization Podcast
Conversion Rate Optimization (CRO) often carries a set of assumptions that oversimplify or misrepresent its true purpose. Despite its importance for driving online sales and enhancing user experiences, CRO

How True Classic Built a Thriving Customer Community That Drives Product Innovation and Boosts Conversions

Digital experience optimization Ecommerce Podcast
True Classic has carved out a unique space for itself among direct-to-consumer (D2C) brands—not just as a provider of high-quality men's apparel but as a brand that leverages community to drive innovation and

Black Friday and Cyber Monday 2024: The Fastest and Slowest Websites

Holiday preparedness Ecommerce
Holiday Shopping 2024: Black Friday and Cyber Monday Break Records, Mobile Takes the Lead, The Fastest and Slowest Websites While the holiday shopping season often feels like it begins earlier and earlier,