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Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

Why Every Shopper and Their Black Friday Experience Matters
Adam Wood
Every year, like clockwork, shoppers would line the blocks on Thanksgiving Day, eagerly waiting for their favorite stores to open. Their bellies still stuffed with Thanksgiving turkey (or, if you’re like me,...
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On-Demand Webinar: How to Measure, Debug, and Improve Core Web Vitals

Webinar
Adam Wood
Are you constantly watching your Core Web Vitals and comparing your performance to...

Is Amazon Prime Day the New Black Friday in July?

Adam Wood
Amazon Prime Day, the annual shopping extravaganza exclusively for Prime members, has...

Cracks Emerging in Amazon's Digital Customer Experience

Alan Harris
Amazon has undoubtedly revolutionized how we shop and experience eCommerce, especially since everyone and their grandmother started transacting more online. However, cracks in the once seamless façade of

Why CIOs Should Care About Employee Experience

Lance Buchholz
Teams worldwide are challenged to do more with less. Despite rampant budget cuts, resource constraints, massive layoffs, and more, the pressure is cranked up to generate even greater profits and cash flow.

3 Reasons Blue Triangle and FullStory are Better Together

Andy Singh
When it comes to your digital tech stack and choosing between engineering or business tools, it’s not a matter of this or that. It’s this and that because you don’t need to select one platform over the other.

Blue Triangle and OpenFin Can Help You Resolve Friction and Boost ROI

Andy Singh
Blue Triangle and OpenFin Partner to Help Teams Work Smarter, Faster, and More Effectively - Here's How. Many growing companies used to live by Meta (formerly Facebook) founder Mark Zuckerberg's now-famous

Revealing Hidden User Friction with Blue Triangle and Microsoft Clarity Integration

Adam Wood
Session replay is often thought of as the last mile of customer journey analysis because it allows you to walk a mile in your users’ shoes to empathize with their experience so you can then make it better.

5 Things Marketers Lose When Moving Over to Google Analytics 4

Marketing Analytics Ecommerce Website performance
Dom Costa
You've been hearing all about how great Google Analytics 4 is but here are 5 things you should know before making the switch. Digital marketing isconstantly evolving, making it crucial, and at times

VitalScope Exposes the Hidden Reasons Behind Poor Core Web Vitals and How to Fix Them

Adam Wood
Are you always watching your Core Web Vitals, comparing them to your competitors? It can be frustrating if theirs are improving and yours aren’t. Or even worse, if yours are underperforming because that’s

I asked ChatGPT to improve our website's Core Web Vitals. Here's what happened next.

Adam Wood
Unless you’ve been living under a rock like Patrick Star, you’ve probably heard about ChatGPT. Everyone’s been buzzing about it and for good reason. It’s a cutting-edge artificial intelligence (AI) tool that

How Lenovo Makes Business Decisions to Generate More Online Revenue

Case Studies
Adam Wood
Lenovo Shares Their Winning Strategy to Grow Online Revenue with Frictionless Digital Experiences CHALLENGE: Lenovo is committed to helping every customer experience their own transformation through innovative