The Frictionless Experience: The podcast where we slay friction one episode at a time   Listen to the podcast

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Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

Using Experience Design to Optimize Your Website

Digital experience optimization user experience Blog Digital Commerce Podcast Experience Design Website Design
How to Use Experience Design to Achieve an Elevated Website Design in 7 Steps You’ve likely heard the phrase “function over form” when it comes to website design, right? Does this mean that beauty doesn’t...
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3 Strategies to Maximize Conversions NOW

White Papers
Is Your Site or App a Leaky Bucket? Plug the Holes and Convert More of the Traffic You’re Already Getting. Unlock the potential of your existing traffic and skyrocket your conversions with our exclusive

Prioritizing Friction Points with the Most Potential to Move the Needle

Marketing Analytics Conversion rate Conversion rate optimization Ecommerce Digital Commerce Podcast
Five ways to help your digital product teams focus efforts to remove user friction, prioritize new features and drive more revenue with A/B testing. Companies spend millions of dollars each year performing

7 Reasons Every Team Impacting UX and Digital Experiences Should Care About Core Web Vitals

Core Web Vitals are an important and objective benchmark for measuring user experience, making them metrics every team should consider. As Mike Lively, SVP of Engineering at Slickdeals, says on The

Guide to Mobile App Analytics: Everything You Need to Know

With the surge of eCommerce and mobile apps, understanding the customer journey across all digital touchpoints is crucial for businesses. In fact, more than 65% of US smartphone users will use retail apps

How the Pandemic Forever Changed How Retail Brands Compete

Smart retailers have adapted to the "New Normal" by focusing on delivering frictionless digital customer experiences. How do retailers respond when a once-in-a-lifetime, unforeseen pandemic shuts down all

Why Digital Friction is a Big League Problem

Podcast
Learn the fives steps to unify your team around driving costly-friction out of your digital experiences to improve conversions, revenue and customer loyalty. Have you ever watched a team of four-year-olds play

Why Earning Customer Trust is the First Step to Digital Success in B2B Purchases

Podcast
Use these 5 principles to earn the right to transact and keep transacting through the customer's lifecycle. In today's digital-first world, people enjoy the freedom to transact with companies without going

Enhanced Mobile Native App Support with Blue Triangle

Product Announcements
Why is a frictionless user experience necessary in mobile app development? When users visit your app, you have only a few moments to win their trust and convert them into customers. A high-performing,

How to Begin Your Tool Rationalization Journey

What to do when budgets are scrutinized and tools are rationalized? Two words: Prove ROI. Since mid-2023, the buzz surrounding "tools rationalization" has reverberated across boardrooms and budget discussions.