The Frictionless Experience: The podcast where we slay friction one episode at a time   Listen to the podcast

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Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

How to Adapt Digital Experiences for Mobile Devices

Digital experience optimization Podcast
Delivering a great mobile experience for your users is no longer a nice-to-have — it's now table stakes for every brand. Not convinced? Consider these stats from Capital One Shopping Research: Smartphone...
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Friction is in the Eye of the Beholder

Digital experience optimization Ecommerce Podcast
The world is arguably more connected than ever before as eCommerce goes beyond borders. ...

Using Experience Design to Optimize Your Website

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How to Use Experience Design to Achieve an Elevated Website Design in 7 Steps You’ve...

Building an Enterprise-Wide Reusable Design System 

Digital experience optimization user experience Website performance Blog Digital Commerce Podcast
The ultimate guide to why and how to create a reusable UX design system In a recent episode of The Frictionless Experience podcast, our guest shared what was essentially a crash course in the concept of

Can Friction Serve a Positive Purpose?

Digital experience optimization user experience Website performance Blog Digital Commerce Podcast
Surprising ways adding Purposeful Friction to a digital experience can improve the user experience. And benefit your company as well. At Blue Triangle, we are passionate about helping brands create

3 Strategies to Maximize Conversions NOW

White Papers
Is Your Site or App a Leaky Bucket? Plug the Holes and Convert More of the Traffic You’re Already Getting. Unlock the potential of your existing traffic and skyrocket your conversions with our exclusive

Prioritizing Friction Points with the Most Potential to Move the Needle

Marketing Analytics Conversion rate Conversion rate optimization Ecommerce Digital Commerce Podcast
Five ways to help your digital product teams focus efforts to remove user friction, prioritize new features and drive more revenue with A/B testing. Companies spend millions of dollars each year performing

7 Reasons Every Team Impacting UX and Digital Experiences Should Care About Core Web Vitals

Core Web Vitals are an important and objective benchmark for measuring user experience, making them metrics every team should consider. As Mike Lively, SVP of Engineering at Slickdeals, says on The

Guide to Mobile App Analytics: Everything You Need to Know

With the surge of eCommerce and mobile apps, understanding the customer journey across all digital touchpoints is crucial for businesses. In fact, more than 65% of US smartphone users will use retail apps

How the Pandemic Forever Changed How Retail Brands Compete

Smart retailers have adapted to the "New Normal" by focusing on delivering frictionless digital customer experiences. How do retailers respond when a once-in-a-lifetime, unforeseen pandemic shuts down all

Why Digital Friction is a Big League Problem

Podcast
Learn the fives steps to unify your team around driving costly-friction out of your digital experiences to improve conversions, revenue and customer loyalty. Have you ever watched a team of four-year-olds play

Why Earning Customer Trust is the First Step to Digital Success in B2B Purchases

Podcast
Use these 5 principles to earn the right to transact and keep transacting through the customer's lifecycle. In today's digital-first world, people enjoy the freedom to transact with companies without going