The Frictionless Experience: The podcast where we slay friction one episode at a time   Listen to the podcast

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Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

Why Digital Friction is a Big League Problem

Learn the fives steps to unify your team around driving costly-friction out of your digital experiences to improve conversions, revenue and customer loyalty. Have you ever watched a team of four-year-olds play...

Why Earning Customer Trust is the First Step to Digital Success in B2B Purchases

Use these 5 principles to earn the right to transact and keep transacting through the...

Enhanced Mobile Native App Support with Blue Triangle

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Why is a frictionless user experience necessary in mobile app development? When users...

How to Begin Your Tool Rationalization Journey

What to do when budgets are scrutinized and tools are rationalized? Two words: Prove ROI. Since mid-2023, the buzz surrounding "tools rationalization" has reverberated across boardrooms and budget discussions.

Silent Conversion Killers are Secretly Costing You Millions in Lost Revenue

Blue Triangle is like having a Chief Conversion Rate Officer on speed dial. So you can get answers to the questions you should be asking to quantify and resolve costly friction. Navigating the often murky

3 Strategies to Overcome Developer Bias and Product Bias

Are you meeting your customers where they are? With the average global internet user spending almost 7 hours online each day, providing a frictionless digital experience is crucial for the success of any

The Cost of Unresolved Friction in Your Customer's Journey

Running a business isn't just about pushing products or services out the door – it's about creating an experience. As you design your customer's journey, every digital or physical interaction is a chance to

Mastering the Art of Product Management to Remove Digital Friction

“A great product manager has the brain of an engineer, the heart of a designer, and the speech of a diplomat,” says Deep Nishar, former VP of product and user experience at LinkedIn. On an episode of The

How Employee Experience Impacts Your Bottom Line and Customer Success

As consumers ourselves, we recognize the value of a frictionless customer experience. And brands that deliver them are ones that we want to support and become loyal to. But the value of delivering a

A Disruptive Marketer and Data Punk's Take on Analytics and Design

"Design is not just what it looks like and feels like. Design is how it works," said the legendary Steve Jobs. When it comes to design, the ultimate goal is to create a frictionless experience for the user,

How Herd Mentality Can Kill Innovation

To drive a better digital experience for your customers, stop imitating and start innovating Imitation is the sincerest form of flattery, right? Not when it leads to herd mentality in digital experiences,

5 Ways to Increase Conversion Rates from the Site Traffic You're Already Getting

You don't need more traffic. You need to do more with the traffic that you're getting. In today’s economic environment, CFOs are scrutinizing budgets more than ever. The upshot? Marketing, e-commerce, and