The Frictionless Experience: The podcast where we slay friction one episode at a time   Listen to the podcast

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Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

3 Strategies to Overcome Developer Bias and Product Bias

Are you meeting your customers where they are? With the average global internet user spending almost 7 hours online each day, providing a frictionless digital experience is crucial for the success of any...

The Cost of Unresolved Friction in Your Customer's Journey

Running a business isn't just about pushing products or services out the door – it's...

Mastering the Art of Product Management to Remove Digital Friction

“A great product manager has the brain of an engineer, the heart of a designer, and the...

How Employee Experience Impacts Your Bottom Line and Customer Success

As consumers ourselves, we recognize the value of a frictionless customer experience. And brands that deliver them are ones that we want to support and become loyal to. But the value of delivering a

A Disruptive Marketer and Data Punk's Take on Analytics and Design

"Design is not just what it looks like and feels like. Design is how it works," said the legendary Steve Jobs. When it comes to design, the ultimate goal is to create a frictionless experience for the user,

How Herd Mentality Can Kill Innovation

To drive a better digital experience for your customers, stop imitating and start innovating Imitation is the sincerest form of flattery, right? Not when it leads to herd mentality in digital experiences,

5 Ways to Increase Conversion Rates from the Site Traffic You're Already Getting

You don't need more traffic. You need to do more with the traffic that you're getting. In today’s economic environment, CFOs are scrutinizing budgets more than ever. The upshot? Marketing, e-commerce, and

5 Ways the Financial Services Industry Benefits from Delivering a Frictionless Experience

Ever tapped your phone to pay for coffee and walked out in less than a minute? That's the power of a frictionless experience. Gone are the days of fumbling with cash or waiting in long lines to make simple

How Quantifying Site Friction with Blue Triangle is Like Fine-Tuning a Formula One Race Car

Explaining complex concepts without delving into a tedious sales pitch often requires a touch of creativity and relatability, all components of telling a compelling narrative. Storytelling was the secret

Debunking 7 Myths About Website Speed and the User Experience

Website speed directly impacts the user experience and business outcomes, like search engine rankings, conversion rates, and revenue (research confirms it). When nearly 70% of consumers say page speed impacts

Strategic Design Thinking in the Phygital Age: An Interview with Paul Stonick

In this interview, Paul Stonick, Vice President of SCADpro at the Savannah College of Art and Design, discusses the significance of design and aesthetics in creating data-oriented digital experiences. Listen

Interaction to Next Paint (INP): Does it Really Matter? Here's Everything You Need to Know

No one likes friction in their digital, physical, and phygital user experience, including Google. Core Web Vitals (CWV) have become key metrics for digital and business teams to track and improve site