Online retail spending on Thanksgiving increased by 25% from last year, and Black Friday eCommerce sales were up 14% from 2014. Together, online sales reached a record $4.45 billion, and over half of Thanksgiving weekend shoppers went online to make purchases. It goes without saying that online retailers must perform well to support both heavy traffic flow and shopper retention.
Blue Triangle continually monitors the Top US Internet Retailers to deliver industry-leading analysis on web performance. Below is our analysis of Thanksgiving Day through Black Friday.
Performance directly impacts user experience and revenue. Here at Blue Triangle, we quantify where and how much page speed impacts online retailers. In fact, we've discovered over $300 million in revenue opportunity from performance improvements just this year.