Announcing the Clarity + Blue Triangle Integration to Fix Digital Friction Faster

Imagine watching a customer navigate your website. They pause over a form field, hesitate on a button, and then abandon the page. Every click, every scroll, every hesitation tells a story. But if you’re jumping between tools, it’s easy to miss the plot.

For too long, teams had to piece the story together: Blue Triangle identifies revenue-impacting friction, but to see what actually happened, you had to open a separate session replay platform. That back-and-forth wastes time, creates blind spots, and slows down your ability to act.

Today, that changes.

One Story, One Tool

Blue Triangle now integrates directly with Microsoft Clarity Session Replay, bringing session-level insights into the same portal where you already quantify and prioritize digital friction.

With this integration, you can:

• Spot friction in your digital journeys using Blue Triangle.
• Jump directly into the exact Clarity replay where the customer struggled.
• See performance data, errors, and conversion outcomes all connected to a real customer experience.

No extra logins. No exporting IDs. No platform-switching. Just a seamless view of what’s happening—and why.

“By combining Microsoft Clarity’s rich behavioral analytics with Blue Triangle’s performance and revenue intelligence, we’re giving businesses a single, data‑driven lens to see exactly how user experience influences the bottom line — and the tools to optimize it in real time.”

— Ravi Theja Yada, Director of Product, Microsoft Clarity

Who Benefits

This integration is designed for those who live in the customer journey:

• Digital product leaders who need to validate where friction is happening—and why.
• eCommerce and marketing teams who want to connect lost conversions with real user sessions.
• Current Clarity users seeking deeper insights without having to juggle multiple tools.
• Teams exploring session replay that want it fully integrated with revenue and performance metrics.

Why This Matters

Blue Triangle shows you where friction impacts your bottom line. Clarity shows what your users actually did in those moments. Together, they tell the full story.

You can now:

• Uncover and diagnose issues faster  No more guessing why a session dropped; you can see it.
• Save time and eliminate tool-switching. Move from macro revenue impact to micro session replay in one click.
• Empathize with your customers. Watch exactly what they saw, where they struggled, and how it impacted conversion.
• Act with confidence. With the journey and session connected, you can quickly determine how to fix friction and improve the experience.

Getting Started

If you’re already a Clarity user, enabling this integration takes just hours. Share your Clarity project ID with your Blue Triangle team, and you’ll be up and running in no time.

If you’re a Blue Triangle customer without Clarity, now is the perfect time to consider it as your session replay tool—or even as a replacement for what you’re using today.

And if you’re new to both platforms? Request a demo to see how the integration can help you maximize conversions by eliminating costly customer friction.