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Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

Nick Paladino

Nick Paladino

Seasoned professional turned podcast host with a diverse background in technology, product management, and a little bit of woodworking, I thrive on challenges and innovation. With a track record of driving results and optimizing conversion through a friction filled pursuit of frictionless experiences, I excel in leading teams, fostering valuable relationships, and unlocking successful products. My journey has been a blend of technical acumen and creativity while transforming passions into professions and friction into function.

Blue Triangle's Revenue Attribution Just Got an Upgrade: See What Really Drives Your Revenue

Product Announcements
Nick Paladino
Struggling to understand why revenue shifts week to week? Most teams can tell you when revenue changes but not why. Traditional analytics stop at surface-level KPIs, leaving you chasing hypotheses, marketing

The MVP Trap: Why Day One Success Means Nothing if Day Two Fails

user experience Podcast
Nick Paladino
MVPs were supposed to be our savior—fast, lean, iterative. But somewhere along the way, they became a trap. What should be a launchpad turns into a support nightmare, eroding trust, frustrating teams, and

3 Steps to Keep KPIs from Breaking Your Business

Ecommerce user experience Podcast
Nick Paladino
And why one team bought their own product at a competitor to hit a metric. Kacey Sharrett, Vice President of Direct to Consumer at GoPro, joined us on a recent episode of The Frictionless Experience and told

What Really Makes Someone Creative?

user experience Podcast
Nick Paladino
  If you've known me for a while, you might remember that I didn't start in tech. I studied cinematography. Storytelling, light, and visual composition were my language.   Fast forward: I now lead product and

3 Strategies to Overcome Developer Bias and Product Bias

Nick Paladino
Are you meeting your customers where they are? With the average global internet user spending almost 7 hours online each day, providing a frictionless digital experience is crucial for the success of any