ADDITIONAL CYBER 5 REPORTS: Thanksgiving Day Report | Black Friday Report
The reports are in, and as predicted Cyber Monday set records. CNBC reported online sales hitting $10.8 billion the biggest day in e-commerce. But sales levels didn't reach the 29-35.3% projections that some predicted. According to Digital 360, Cyber Monday brought in 15.1% more in spending than 2019, compared to the 19.7% 2019 saw over 2018.
When it comes to holiday retail, extended online sales may have also offset some of the Cyber Five traffic. Business Insider reported that retailers like Walmart, Best Buy, and Target started deals in October to compete with Amazon's Prime Day.
Still, Cyber 5 did reach $39 billion in sales this year, making web performance crucial. A 5-minute outage during Cyber Monday can cost major retailers over $1 million in revenue, and a 1-second slowdown can cost a firm between 6% and 13% of their total revenue. Below is the final installment of our Cyber 5 of the fastest and slowest retailers.
Blue Triangle retail customer traffic: Cyber Five days (11/26-11/30)
Methodology:
This year we are focusing on two critical web performance metrics - Page Load Time and Time to Interactive. The below report is based on Home Page measurements run by Blue Triangle's Synthetic Monitoring, taken from 5 US locations.
Time to Interactive
The amount of time it takes for the web page to become fully interactive. This is a Google Lighthouse metric,.
Page Load Time
The amount of time required for the server to load the page completely, including content, images, JavaScript, CSS, and other external files.
The 20 Fastest Digital Commerce 360 Top 500 Retailers
Time to Interactive (sec)
Site
Black Friday 11/27/20
Cyber Monday 11/30/20
Delta
% Change
Adore Me
Black Friday 11/27/20: 2.04
Thanksgiving 11/26/20 1.95
Delta:-.09
% Change:-4.62%
Apple, Inc.
Black Friday 11/27/20: 1.53
Cyber Monday 11/30/20: 1.46
Delta:-.07
% Change:-4.58%
AppliancesConnection.com
Black Friday 11/27/20: 1.60
Cyber Monday 11/30/20: 1.50
Delta:-.10
% Change:-6.25%
Aquasana
Black Friday 11/27/20: 1.57
Cyber Monday 11/30/20: 1.62
Delta:.05
% Change:3.18%
Buy Costumes
Black Friday 11/27/20: 1.28
Cyber Monday 11/30/20: 1.11
Delta:-.17
% Change:-13.28%
CabinetParts.com
Black Friday 11/27/20: 1.65
Cyber Monday 11/30/20:1.29
Delta:.-.36
% Change:-21.82%
Carfax.com
Black Friday 11/27/20: 1.62
Cyber Monday 11/30/20: 1.38
Delta:-.24
% Change:-14.81%
CARiD
Black Friday 11/27/20: 1.13
Cyber Monday 11/30/20: 0.99
Delta:.14
% Change:-12.39%
Fender Musical Instruments
Black Friday 11/27/20: 2.56
Cyber Monday 11/30/20: 1.61
Delta:-.80
% Change:-35.6%
Graze
Black Friday 11/27/20: 1.32
Cyber Monday 11/30/20: 1.48
Delta:.16
% Change:12.12%
J. Hilburn
Black Friday 11/27/20: 1.15
Cyber Monday 11/30/20: 0.96
Delta:-.19
% Change:-16.52%
JetPens.com
Black Friday 11/27/20: 1.34
Cyber Monday 11/30/20: 1.52
Delta:.18
% Change:13.43%
Poppin
Black Friday 11/27/20: 2.47
Cyber Monday 11/30/20: 0.52
Delta:-1.95
% Change:-78.95%
Rock Auto
Black Friday 11/27/20: 1.02
Cyber Monday 11/30/20: 1.16
Delta:.14
% Change:13.73%
Performance Bike
Black Friday 11/27/20: 0.81
Cyber Monday 11/30/20: 0.91
Delta:-.54
% Change:-11.7%
Skinit Acquisition LLC
Black Friday 11/27/20:1.2
Cyber Monday 11/30/20: 1.99
Delta:.79
% Change:65.83%
Spreadshirt
Black Friday 11/27/20: 1.68
Cyber Monday 11/30/20: 1.62
Delta:-.06
% Change:-3.57%
Tactics
Black Friday 11/27/20: 1.07
Cyber Monday 11/30/20: 1.25
Delta:.18
% Change:16.12.7%
Uline
Black Friday 11/27/20: 1.57
Cyber Monday 11/30/20: 1.58
Delta:.01
% Change:.64%
VIN Check Pro
Black Friday 11/27/20: 1.3
Cyber Monday 11/30/20: 1.13
Delta:-.17
% Change:-13.08%
Page Load (sec)
Site
Black Friday 11/27/20
Cyber Monday 11/30/20
Delta
% Change
1-800 Contacts
Black Friday 11/27/20: 1.32
Cyber Monday 11/30/20: 1.22
Delta: -.10
% Change: -7.58%
Alibris
Black Friday 11/27/20: .84
Cyber Monday 11/30/20: .85
Delta:.01
% Change:1.19%
Autotrader
Black Friday 11/27/20: .78
Cyber Monday 11/30/20: .81
Delta:.03
% Change:3.85%
Away
Black Friday: .95
Cyber Monday 11/30/20: 1.07
Delta:.12
% Change:12.63%
Birchbox
Black Friday 11/27/20: 1.72
Cyber Monday 11/30/20: 1.1
Delta:-.61
% Change:-35.67%
CabinetParts.com
Black Friday 11/27/20: .94
Cyber Monday 11/30/20: .91
Delta:-.03
% Change:-3.19%
Dollar Tree Inc.
Black Friday 11/27/20: .98
Cyber Monday 11/30/20:.84
Delta:-.14
% Change:-14.29%
Hibbert Sports
Black Friday 11/27/20: .96
Cyber Monday 11/30/20: .99
Delta:.03
% Change:3.13%
Indochino
Black Friday 11/27/20: .98
Cyber Monday 11/30/20: .96
Delta:-.02
% Change:-2.04%
J. Hilburn
Black Friday 11/27/20: .82
Cyber Monday 11/30/20: .88
Delta:.06
% Change:7.32%
MidwayUSA
Black Friday 11/27/20: 1.02
Cyber Monday 11/30/20: 1.24
Delta:.22
% Change:21.57%
Performance Bike
Black Friday 11/27/20:.34
Cyber Monday 11/30/20:.36
Delta:.02
% Change:5.88%
RevZilla
Black Friday 11/27/20:1.09
Cyber Monday 11/30/20:1.06
Delta:-.03
% Change:-2.5%
Road Runner Sports
Black Friday 11/27/20: .96
Cyber Monday 11/30/20: 1.03
Delta:.07
% Change:7.29%
Rock Auto
Black Friday 11/27/20: .92
Cyber Monday 11/30/20: .96
Delta:4.35
% Change:-3.0%
Sennheiser Electronic
Black Friday 11/27/20: .58
Cyber Monday 11/30/20: .57
Delta:-.01
% Change:-1.72%
ShoeMall
Black Friday 11/27/20: 1.07
Cyber Monday 11/30/20: 1.00
Delta:-.07
% Change:-6.54%
Spreadshirt
Black Friday 11/27/20:.87
Cyber Monday 11/30/20: .78
Delta:-.09
% Change:-10.34%
VIN Check Pro
Black Friday 11/27/20: 1.21
Cyber Monday 11/30/20: 1.13
Delta:-.08
% Change: -6.61%
Walmart
Black Friday 11/27/20:1.46
Cyber Monday 11/30/20: 1.18
Delta:-.28
% Change:-19.18%
The 20 Slowest Digital Commerce 360 Top 500 Retailers
Time to Interactive (sec)
Site
Black Friday 11/27/20
Cyber Monday 11/30/20
Delta
% Change
AutoZone Inc.
Black Friday 11/27/20: 5.30
Cyber Monday 11/30/20 6.09
Delta:.79
% Change: 14.91%
Brownells Inc.
Black Friday 11/27/20:5.48
Cyber Monday 11/30/20:5.92
Delta:.44
% Change:8.03%
Buckle
Black Friday 11/27/20: 8.42
Cyber Monday 11/30/20:10.24
Delta:1.82
% Change:21.62%
Casper
Black Friday 11/27/20:6.66
Cyber Monday 11/30/20:6.35
Delta:-.31
% Change:-4.65%
Chicos
Black Friday 11/27/20: 6.38
Cyber Monday 11/30/20: 6.06
Delta:-.32
% Change:-5.02%
Databazaar.com
Black Friday 11/27/20:6.57
Cyber Monday 11/30/20:6.09
Delta:-.48
% Change:-7.31%
Duluth Trading Company
Black Friday 11/27/20:12.94
Cyber Monday 11/30/20:13.84
Delta:.90
% Change:6.96%
Estée Lauder
Black Friday 11/27/20:22.35
Cyber Monday 11/30/20:22.15
Delta:-.20
% Change:-.89%
Fresh Direct
Black Friday 11/27/20:6.40
Cyber Monday 11/30/20:5.92
Delta:-.48
% Change:-7.50%
Gemvara
Black Friday 11/27/20: 6.16
Cyber Monday 11/30/20:7.13
Delta:.97
% Change:15.75%
Glasses USA
Cyber Monday 11/30/20:7.40
Black Friday 11/27/20:7.51
Delta:.11
% Change:1.49%
Miles Kimball
Black Friday 11/27/20:6.54
Cyber Monday 11/30/20: 6.67
Delta:.13
% Change:1.99%
MM.LaFleur
Black Friday 11/27/20: 12.21
Cyber Monday 11/30/20: 15.73
Delta:3.52
% Change:28.83%
Moda Operandi Inc.
Black Friday 11/27/20: 6.72
Cyber Monday 11/30/20:5.92
Delta:-.80
% Change:-11.90%
NatureBox
Black Friday 11/27/20: 5.94
Cyber Monday 11/30/20: 6.14
Delta:.23
% Change:3.87%
Puritan
Black Friday 11/27/20:5.64
Cyber Monday 11/30/20:5.92
Delta:.28
% Change:4.96%
Sundae Muse
Black Friday 11/27/20: 6.42
Cyber Monday 11/30/20:6.47
Delta:.05
% Change:.78%
Tower Hobbies
Black Friday 11/27/20:5.47
Cyber Monday 11/30/20: 6.27
Delta:.80
% Change:14.63%
Trager Gillis
Black Friday 11/27/20:5.32
Cyber Monday 11/30/20: 6.32
Delta:1.00
% Change:-18.80%
Ulta
Black Friday 11/27/20: 6.09
Cyber Monday 11/30/20: 6
Delta:-.09
% Change:-1.48%
Page Load (sec)
Site
Black Friday 11/27/20
Cyber Monday 11/30/20
Delta
% Change
1-800 Flowers.com
Cyber Monday 11/30/20: 6.34
Black Friday 11/27/20: 7.34
Delta:1.00
% Change:15.77%
Barneys
Cyber Monday 11/30/20:9.49
Black Friday 11/27/20:8.33
Delta:-1.16
% Change:-12.22%
Site:Belk
Black Friday 11/27/20:7.51
Cyber Monday 11/30/20:7.35
Delta:-.16
% Change:-2.13%
Casper
Black Friday:11.94
Cyber Monday 11/30/20:11.83
Delta:-.11
% Change:-.92%
CD Universe
Black Friday 11/27/20:9.50
Cyber Monday 11/30/20:9.76
Delta:.26
% Change:2.74%
Chewy
Black Friday 11/27/20:6.77
Cyber Monday 11/30/20:8.07
Delta:1.3
% Change:19.20%
Disel
Black Friday 11/27/20:6.66
Cyber Monday 11/30/20:7.34
Delta:1.00
% Change:15.77%
Duluth Trading Company
Black Friday 11/27/20:12.56
Cyber Monday 11/30/20:13.81
Delta:1.25
% Change:9.95%
Estée Lauder
Black Friday 11/27/20:33.84
Cyber Monday 11/30/20:46.89
Delta:13.05
% Change:38.56%
Fresh Direct
Black Friday 11/27/20:8.46
Cyber Monday 11/30/20:7.99
Delta:-.47
% Change:-5.56%
Site:Gamestop
Black Friday 11/27/20:9.98
Cyber Monday 11/30/20:8.71
Delta:-1.27
% Change:-12.73%
Hanes Brands
Black Friday 11/27/20Cyber:15.31
Monday 11/30/20:12.40
Delta:-2.91
% Change:-19.01%
Jewelry Television
Black Friday 11/27/20:8.16
Cyber Monday 11/30/20:9.18
Delta:1.02
% Change:12.50%
Knife Center
Black Friday 11/27/20:10.54
Cyber Monday 11/30/20:14.28
Delta:3.74
% Change:35.48%
Monoprice
Black Friday 11/27/20:13.36
Cyber Monday 11/30/20:15.38
Delta:2.02
% Change:15.12%
rue21
Black Friday 11/27/20:7.75
Cyber Monday 11/30/20:7.46
Delta:.01
% Change:.13%
Sears
Black Friday 11/27/20:9.31
Cyber Monday 11/30/20:7.68
Delta:-1.63
% Change:-17.51%
SelectBlinds.com
Black Friday 11/27/20:13.97
Cyber Monday 11/30/20:9.76
Delta:-4.21
% Change:-30.14%
Traeger Grills
Black Friday 11/27/20:9.01
Cyber Monday 11/30/20;10.32
Delta:1.31
% Change:14.54%
Uniqlo
Black Friday 11/27/20:6.12
Cyber Monday 11/30/20:7.69
Delta:1.57
% Change:25.65%
See where the top US retailers stack up weekly: Access the Retail US Benchmarks