The reports are in, and as predicted Cyber Monday set records. CNBC reported online sales hitting $10.8 billion the biggest day in e-commerce. But sales levels didn't reach the 29-35.3% projections that some predicted. According to Digital 360, Cyber Monday brought in 15.1% more in spending than 2019, compared to the 19.7% 2019 saw over 2018.
When it comes to holiday retail, extended online sales may have also offset some of the Cyber Five traffic. Business Insider reported that retailers like Walmart, Best Buy, and Target started deals in October to compete with Amazon's Prime Day.
Still, Cyber 5 did reach $39 billion in sales this year, making web performance crucial. A 5-minute outage during Cyber Monday can cost major retailers over $1 million in revenue, and a 1-second slowdown can cost a firm between 6% and 13% of their total revenue. Below is the final installment of our Cyber 5 of the fastest and slowest retailers.
Blue Triangle retail customer traffic: Cyber Five days (11/26-11/30)
This year we are focusing on two critical web performance metrics - Page Load Time and Time to Interactive. The below report is based on Home Page measurements run by Blue Triangle's Synthetic Monitoring, taken from 5 US locations.
Time to Interactive
The amount of time it takes for the web page to become fully interactive. This is a Google Lighthouse metric,.
Page Load Time
See where the top US retailers stack up weekly: Access the Retail US Benchmarks