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Enhanced Marketing Insights

Smarter Digital Experience
Management Starts Here

The Blue Triangle Digital Experience Management (DEM) Platform provides real-time insights to deliver optimal business outcomes. Monitor and analyze your end-user experience with confidence to predict the revenue impact of improving website performance, enhancing and monetizing the pages that generate the most revenue, and continuously monitoring web and marketing performance.

Are you leaving millions of dollars on the table by not addressing slow web pages?

Blue Triangle's proprietary Real User Monitoring (RUM) and Synthetic Monitoring is the engine that powers a powerful, predictive digital experience management platform that maps page performance to online sales, calculates the ROI at optimum page speeds, and drives revenue and boosts conversions.


Smarter Marketing Insights Start Here

Blue Triangle incorporates real-time analytics into your marketing initiatives to provide the valuable marketing insights needed to optimize your campaigns. Achieve more conversions by guiding your shoppers along the highest converting paths, and adjusting the paths that cause drop offs, abandonment, and bounces.

Visualize your customer journey

Follow every path your customers take on your website -both converting and non-converting. 

Instantly identify your highest converting path for any page or campaign.

Immediately identify bottlenecks undermining the performance of your campaigns.

Track campaigns live

Analyze your customers’ response to your campaigns as soon as they launch. Identify marketing and technical issues impacting your revenue so you can quickly fine-tune your campaigns.

Understand your customers

Track key marketing and engagement metrics by campaign, referral source, geography, visitor type (new vs return) and more to amplify specific customer experiences.


Analyze bottom of the funnel

Do you know where customers are falling out of the purchase path? With Blue Triangle, monitor and manage in real-time your checkout process. See step-by-step conversion rates as your customers proceed through the funnel to immediately understand customer fallout and drop-off. 

Detect anomalies and real-time marketing insights

Blue Triangle automatically detects when there are marketing and technical issues on your site. Real-time alerts detail the problem and help you find a solution fast. 


Future-proof DEM Platform

Blue Triangle uniquely correlates website performance improvements to the customer experience, conversion, revenue, and better business outcomes. Our comprehensive solution places control in your hands to create great digital experiences for your customers.


Revenue Opportunity

Quantify by page lost revenue that can be recaptured from removing friction


Real-Time Bottom of the Funnel

Visualize step-by-step conversion rates to understand customer fallout and drop-off

Cost of Broken Links

Calculate the cost impact on conversions resulting from users being directed to broken links


Domain & Page-Level Conversion Rate Curve

Identify pages where speed most impacts conversions and prioritize optimization efforts by ROI

Cost of a Tag

Calculate the cost impact on conversions for every first- and third-party tag on your site

Competitive Index

Trend, group and analyze side-by-side more than 40 site performance metrics your site vs. competitors


Real-Time Customer Journey

Identify highest converting path and bottlenecks undermining campaign performance

Core Web Vitals

Identify friction points causing Google to deprioritize your site in rankings and customers to bounce prematurely

Aggregate Waterfall, Function Tracing and Website Filmstrips Identify and address h

Identify and address hidden JavaScript functions that cause blocking behavior and frustrate users 

Conversion Rate A/B Testing

Identify pages where speed most impacts conversions and prioritize optimization efforts by ROI

Anomaly Detection for All 1st and 3rd Party Content

Identify friction caused by every piece of content on your site, to direct remediation efforts

Content Security Policy

Inventory all 1st & 3rd party domains, create a whitelist of approved domains, auto-generate and deploy your customized CSP

Content Security Policy

Inventory all 1st & 3rd party domains, create a whitelist of approved domains, auto-generate and deploy your customized CSP

Customizable Performance Paths

Identify where friction is impacting steps in your performance path


Revenue Attribution

Calculate actual business impact of remediation efforts vs. goals

Executive Trend Report

Visualize performance trends over time across numerous variables across your website

What Changed Report

Analyze each object to see what was added, changed or moved with side-by-side comparison views

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Gain critical insights to better understand your customers' online journey.