The Frictionless Experience: The podcast where we slay friction one episode at a time  Listen to the podcast

Last year, we helped leading online & omnichannel brands uncover an unbelievable $2.7 Billion in conversion improvement opportunities.

Aloft hotels
La quinta
Courtyard hotels
Ballard designs
Garnet hill
Kate spade
Living spaces
Kaiser Permanente 2008
Radisson hotels
Hawthorn suits
Residence inn
St regis
Urban outfitters
Diamonds direct
Walgreens boots alliance
Home depot

Any roadblock or detour on your customer’s web journey kills conversions. Use Blue Triangle to ID and prioritize solutions.

Go from Guessing to KNOWING

Every friction point kills your conversions. But some friction points cost you more. Find out which.

Blue Triangle's revenue-loss dashboard uniquely calculates the real business impact of friction-generating problems on your website or app (slow pages, errors, bad links, out-of-stock items, etc.) with customer journey analytics to take the guesswork out of optimizations.

So you'll know the dollar value of every friction point and how much you'll recapture by resolving friction to maximize conversions.

Go from Guessing to KNOWING

Go Beyond Alerts to INSIGHTS

Get a pulse on every factor impacting customer experiences with a unified customizable dashboard.

Every friction point is not the same. Nor is every conversion rate or revenue improvement opportunity.

By tracking technical, security, business, and marketing KPIs in a single platform, Blue Triangle unites all teams to deliver frictionless digital experiences. 

Digital experience monitoring is just the start. Imagine the power of business intelligence to tell you:

Only by quantifying friction can you resolve issues before it impacts your search traffic, paid media efficiency, and conversion rates. 

Go Beyond Alerts to INSIGHTS

Evolve from Finger Pointing to PINPOINTING

Identify the cause of website and app friction to make fixes, faster.

Are you fixing the right problems at the right time? Resolving issues that don't generate more revenue wastes time and resources.

But whose fault is it? Truth is nobody owns resolving friction. Everybody does. And any team can unknowingly add friction to the customer journey.

Working in silos with disparate tools provides only partial insights and cannot map friction to revenue loss. Blue Triangle works with your existing tools to uncover hidden, revenue-robbing friction. With customer journey analytics, you can:

Evolve Finger Pointing to PINPOINTING

Replace Hunches With PROOF

Validate the ROI and business impact of your digital experience optimizations.

Any observability, session replay, or marketing analytics solution can tell you if your technical issues have been resolved. But has the customer experience improved? Did it result in more conversions?

Only Blue Triangle validates that your remediation efforts achieved or exceeded the expected outcomes because only Blue Triangle starts by quantifying your revenue opportunity and ends by proving ROI

How much ROI? Our clients average a 13.4x ROI boost from resolving friction Blue Triangle revealed.

Replace Hunches with PROOF

See How Your Website Measures Up

Does your website fare well against the speed and performance of your peers? Dare to compare with our industry benchmarks powered by synthetic monitoring.

What is customer journey friction stealing from you?

Revenue-robbing friction doesn't just cost you. It funds your competitors. How much are you losing?

Recent Posts

How to Adapt Digital Experiences for Mobile Devices

Creating frictionless UX for mobile and apps presents unique challenges; use these 5 tips to guide your digital development efforts for mobile

Friction is in the Eye of the Beholder

Learn how American Eagle Outfitters navigates the complexities of international eCommerce, resolving friction and tailoring experiences to diverse markets.

Using Experience Design to Optimize Your Website

Learn how to optimize your website using Experience Design in 7 steps. Discover the importance of aesthetics, user experience, and business metrics in creating elevated digital experiences.

Building an Enterprise-Wide Reusable Design System 

Learn how to create an enterprise-wide reusable design system for a seamless customer experience. Discover the benefits and challenges of implementing this innovative approach.

Can Friction Serve a Positive Purpose?

Adding purposeful friction can enhance digital experiences by improving customer relationships and personalization. Learn how friction can benefit your brand in surprising ways.

3 Strategies to Maximize Conversions NOW

Learn proven strategies to uncover lost conversions from traffic you already have.

Prioritizing Friction Points with the Most Potential to Move the Needle

Learn how to prioritize user friction points for revenue growth with expert insights from Jared Miller. Drive conversions and focus on insights.

7 Reasons Every Team Impacting UX and Digital Experiences Should Care About Core Web Vitals

Prioritize Core Web Vitals to enhance UX and drive business success. Learn why it matters to every team and how it impacts UX, SEO, conversions, and more.

Guide to Mobile App Analytics: Everything You Need to Know

Guide to Mobile App Analytics to Uncover Friction: Learn how a frictionless mobile app experience can increase conversions and boost customer loyalty.

How the Pandemic Forever Changed How Retail Brands Compete

Discover how the pandemic reshaped retail competition, emphasizing the shift to frictionless digital experiences for gaining customer trust and loyalty.

Why Digital Friction is a Big League Problem

Learn how to unify teams, eliminate costly friction, and improve conversions by prioritizing user experience and quantifying its business impact.

Why Earning Customer Trust is the First Step to Digital Success in B2B Purchases

Learn how to earn customer trust in B2B digital purchases, create frictionless experiences, and drive revenue with these 5 principles.

Enhanced Mobile Native App Support with Blue Triangle

Enhance mobile app development with Blue Triangle to quantify friction impacting the user experience, optimize conversion rates, and maximize revenue.

How to Begin Your Tool Rationalization Journey

Discover the 3-step approach for maximizing investments and achieving measurable results in this era of tools rationalization and budget scrutiny.

Silent Conversion Killers are Secretly Costing You Millions in Lost Revenue

Friction costs millions. Learn about Continuous Experience Optimization and how Blue Triangle can quantify and resolve friction to increase conversions.

3 Strategies to Overcome Developer Bias and Product Bias

Learn how to overcome developer bias and product bias to create a frictionless digital experience for users.

The Cost of Unresolved Friction in Your Customer's Journey

Unresolved friction in the customer's journey can cost businesses lost conversions and revenue. Learn how to identify and address friction points.

Mastering the Art of Product Management to Remove Digital Friction

Learn the secrets of mastering product management to create frictionless user experiences that drive conversions, revenue, and customer loyalty.

How Employee Experience Impacts Your Bottom Line and Customer Success

Discover the impact of employee experience on your bottom line. Learn from expert Dennis Perpetua on how to create a frictionless digital workplace.

A Disruptive Marketer and Data Punk's Take on Analytics and Design

Learn from data and design visionary, Geoffrey Colon, as he shares insights on using analytics and creativity to create frictionless user experiences.

Listen and learn how experts at leading brands combat friction every day to create frictionless digital experiences.

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