NEW! Holiday eBook: 5 eCommerce Secrets to Boost Black Friday & Cyber Monday Revenue   Get your copy now 

Last year, we uncovered an unbelievable $2.7 Billion for many
of the world’s leading online and omnichannel brands.

Aloft hotels
La quinta
Courtyard hotels
Ballard designs
Garnet hill
Kate spade
Living spaces
Kaiser Permanente 2008
Radisson hotels
Hawthorn suits
Residence inn
St regis
Urban outfitters
Diamonds direct
Walgreens boots alliance
Home depot

The first, best and only platform purpose-built for
Continuous Experience Optimization

Go from Guessing to KNOWING.

Quantify opportunity and know how much customer friction is costing you by page.

By leveraging Blue Triangle’s customer journey analytics, you can calculate the real business impact of problems on your website. Instead of guessing how much friction is costing you, you’ll know the impact precisely, page by page. And just as importantly, you’ll understand the revenue opportunity to be gained by reducing friction so you can achieve maximum ROI.

Go from Guessing to KNOWING

Go Beyond Alerts to INSIGHTS.

Get a pulse of every factor impacting customer experiences with a unified customizable dashboard.

Every red light is not the same. Nor is every business opportunity. Blue Triangle gives you unified tracking of technical, security, business and marketing KPIs like broken links, out of stock, bounce and exit rates and much more – all in a single customizable dashboard. Digital experience monitoring is just part of the story. Imagine the power of actionable insights that tell you which problems are robbing you of the most revenue, so you can fix them before they impact your search traffic, paid media efficiency and conversion rates.

Go Beyond Alerts to INSIGHTS

Evolve Finger Pointing to PINPOINTING.

Leverage customer journey insights to provide prescriptive remediation guidance for your engineers.

How do you know if you’re fixing the right problems at the right time? With customer journey analytics, you’ll pinpoint the precise sources of friction in your customer’s journey. You’ll gain instantaneous visibility to waterfall, tag impact, function tracing and other factors to create a blueprint of how to resolve the most critical issues. Because fixing a problem that doesn’t result in a better user experience or increased revenue is nothing but wasted time.

Evolve Finger Pointing to PINPOINTING

Replace Hunches with PROOF.

Validate your friction-removal efforts by linking technical remediation to customer experience improvements for true ROI.

Any DEM solution can tell you if your technical issues have been resolved. But has the customer experience improved? Did it result in a positive ROI? Only Blue Triangle enables you to validate that your remediation efforts achieved or exceeded the expected outcomes because only Blue Triangle starts by quantifying the revenue opportunity. Go beyond technical resolution to indisputable proof as shown with a positive ROI.

Replace Hunches with PROOF

See How Your Website Measures Up

How does your website stack up against the speed and performance of your peers? Dare to compare with our industry benchmarks powered by synthetic monitoring.

What is friction stealing from you?

Revenue-robbing friction doesn't just cost you. It funds your competitors. How much are you losing?

Recent Posts

Five Friction Forces Impacting Your Customers' Digital Experiences

Discover the five friction forces that impact your customers' digital experiences and learn how to create frictionless experiences that drive loyalty.

How to Optimize the Online Retail Experience to Maximize Holiday Sales

Maximize your online sales this holiday season with expert advice for retailers and eCommerce sites. Learn how to fight friction befo Black Friday.

Why Every Shopper and Their Black Friday Experience Matters

Explore how Black Friday has evolved from chaotic in-store shopping to a digital extravaganza and the importance of providing a frictionless experience.

On-Demand Webinar: How to Measure, Debug, and Improve Core Web Vitals

A Core Web Vitals training session hoted by Blue Triangle with a guest speaker from Google to learn more about measuring, debugging, and improving CWV.

Is Amazon Prime Day the New Black Friday in July?

Amazon Prime Day may indicate how the holiday shopping season will shape up. Here are this year's results in comparison to 2022. See the data now!

Cracks Emerging in Amazon's Digital Customer Experience

Amazon is a dominant force in eCommerce, but the erosion of its once-frictionless digital experience is an opening for retailers to reclaim market share.

Why CIOs Should Care About Employee Experience

The role of IT and Chief Information Officers (CIOs) are changing, having more influence on employee experience (EX) and employee productivity.

3 Reasons Blue Triangle and FullStory are Better Together

Leverage Blue Triangle and FullStory to gain actionable insights into site friction and user experience data to make more high-impact optimizations.

Blue Triangle and OpenFin Can Help You Resolve Friction and Boost ROI

Blue Triangle and OpenFin partner to help teams work smarter, faster, and more effectively to create frictionless digital experiences and maximize ROI.

Revealing Hidden User Friction with Blue Triangle and Microsoft Clarity Integration

Blue Triangle session replay integration allows more ways for clients to seamlessly visualize user frustration and create frictionless digital experiences.

5 Things Marketers Lose When Moving Over to Google Analytics 4

We dive into the top ways Google Analytics users will struggle with the release of GA4. Learn the 5 things you're going to lose moving over to GA4 now.

VitalScope Exposes the Hidden Reasons Behind Poor Core Web Vitals and How to Fix Them

Blue Triangle introduces VitalScope to quickly improve Core Web Vitals, incorporating Google guidance to identify root causes and how to fix them.

I asked ChatGPT to improve our website's Core Web Vitals. Here's what happened next.

Can ChatGPT help improve a website's Core Web Vitals? The answer is yes and no - at least for ChatGPT. Here's what Blue Triangle found out to optimize CWV.

How Lenovo Makes Business Decisions to Generate More Online Revenue

Blue Triangle has helped Lenovo to focus every business decision on optimizing the customer experience to be frictionless and driving more revenue.

Cutting Through the Clutter: How Video Can Differentiate Your eCommerce Brand

Video content can provide many business benefits to eCommerce brands looking to create customer trust and loyalty and improve conversion rates.

3 Surefire Ways Networking Teams Can Drive Bottom-Line Value

The business value of Synthetic Monitoring to connect the performance of Web-Based Applications and SaaS Services to the customer and employee experience.

3 Proven Ways to Vaporize Website Friction eBook

Learn the top 3 field-tested, proven strategies your competitors are using to vaporize site friction and boost conversions.

5 Shocking Ways Friction on Your Website is Costing You Money

Site friction affects conversion rates and revenue. Discover the 5 financial benefits of a frictionless digital experience.

What Continuous Experience Optimization is NOT

Continuous Experience Optimization is an evolutionary approach to digital experience management and observability to provide frictionless experiences.

The Unbelievable Cost of Friction

Uncover the cost of friction on your site with Blue Triangle to deliver frictionless digital experiences that grow customer trust, loyalty, and revenue.