The Frictionless Experience: The podcast where we slay friction one episode at a time  Listen to the podcast

Last year, we uncovered an unbelievable $2.7 Billion for many
of the world’s leading online and omnichannel brands.

Aloft hotels
La quinta
Courtyard hotels
Ballard designs
Garnet hill
Kate spade
Living spaces
Kaiser Permanente 2008
Radisson hotels
Hawthorn suits
Residence inn
St regis
Urban outfitters
Diamonds direct
Walgreens boots alliance
Home depot

The first, best and only platform purpose-built for
Continuous Experience Optimization

Go from Guessing to KNOWING.

Quantify opportunity and know how much customer friction is costing you by page.

By leveraging Blue Triangle’s customer journey analytics, you can calculate the real business impact of problems on your website. Instead of guessing how much friction is costing you, you’ll know the impact precisely, page by page. And just as importantly, you’ll understand the revenue opportunity to be gained by reducing friction so you can achieve maximum ROI.

Go from Guessing to KNOWING

Go Beyond Alerts to INSIGHTS.

Get a pulse of every factor impacting customer experiences with a unified customizable dashboard.

Every red light is not the same. Nor is every business opportunity. Blue Triangle gives you unified tracking of technical, security, business and marketing KPIs like broken links, out of stock, bounce and exit rates and much more – all in a single customizable dashboard. Digital experience monitoring is just part of the story. Imagine the power of actionable insights that tell you which problems are robbing you of the most revenue, so you can fix them before they impact your search traffic, paid media efficiency and conversion rates.

Go Beyond Alerts to INSIGHTS

Evolve Finger Pointing to PINPOINTING.

Leverage customer journey insights to provide prescriptive remediation guidance for your engineers.

How do you know if you’re fixing the right problems at the right time? With customer journey analytics, you’ll pinpoint the precise sources of friction in your customer’s journey. You’ll gain instantaneous visibility to waterfall, tag impact, function tracing and other factors to create a blueprint of how to resolve the most critical issues. Because fixing a problem that doesn’t result in a better user experience or increased revenue is nothing but wasted time.

Evolve Finger Pointing to PINPOINTING

Replace Hunches with PROOF.

Validate your friction-removal efforts by linking technical remediation to customer experience improvements for true ROI.

Any DEM solution can tell you if your technical issues have been resolved. But has the customer experience improved? Did it result in a positive ROI? Only Blue Triangle enables you to validate that your remediation efforts achieved or exceeded the expected outcomes because only Blue Triangle starts by quantifying the revenue opportunity. Go beyond technical resolution to indisputable proof as shown with a positive ROI.

Replace Hunches with PROOF

See How Your Website Measures Up

How does your website stack up against the speed and performance of your peers? Dare to compare with our industry benchmarks powered by synthetic monitoring.

What is friction stealing from you?

Revenue-robbing friction doesn't just cost you. It funds your competitors. How much are you losing?

Recent Posts

Mastering the Art of Product Management to Remove Digital Friction

Learn the secrets of mastering product management to create frictionless user experiences that drive conversions, revenue, and customer loyalty.

How Employee Experience Impacts Your Bottom Line and Customer Success

Discover the impact of employee experience on your bottom line. Learn from expert Dennis Perpetua on how to create a frictionless digital workplace.

A Disruptive Marketer and Data Punk's Take on Analytics and Design

Learn from data and design visionary, Geoffrey Colon, as he shares insights on using analytics and creativity to create frictionless user experiences.

How Herd Mentality Can Kill Innovation

Discover how herd mentality can hinder innovation and creativity in digital experiences. Explore strategies to design truly frictionless experiences.

5 Ways to Increase Conversion Rates from the Site Traffic You're Already Getting

Optimize your site's existing traffic and increase conversions without spending more on ads. 5 strategies to reduce friction and maximize your marketing.

5 Ways the Financial Services Industry Benefits from Delivering a Frictionless Experience

Discover the power of a frictionless experience in financial services. Learn how it benefits businesses, customer experiences, conversions, and trust.

How Quantifying Site Friction with Blue Triangle is Like Fine-Tuning a Formula One Race Car

Explore how reducing friction on sites and apps can lead to higher conversions and revenue. See how quantifying friction guides companies to maximize ROI.

Debunking 7 Myths About Website Speed and the User Experience

Discover the truth about website speed and user experience. Debunking 7 myths, we reveal the importance of web optimization and continuous improvement.

Strategic Design Thinking in the Phygital Age: An Interview with Paul Stonick

Discover how design and aesthetics can elevate customer experiences and drive business value in the Phygital Age on The Frictionless Experience podcast.

Interaction to Next Paint (INP): Does it Really Matter? Here's Everything You Need to Know

Learn why Interaction to Next Paint (INP) matters for your business and user experience. Optimize INP now with Blue Triangle for a frictionless experience.

Frictionless Experience is an Investment Worth Making

Discover why investing in a frictionless user experience is crucial for businesses to increased conversions, revenue, and customer loyalty.

Cyber Monday 2023: The Fastest and Slowest Retail Websites

Cyber Monday 2023 shattered records with $12.4 billion in online sales driven by discounts and BNPL. Find out the fastest and slowest retail sites.

Black Friday 2023: The Fastest and Slowest Retail Websites

Black Friday 2023 saw record-breaking online spending, with $9.8 billion in sales. Discover the fastest and slowest retail websites and cost of friction.

Thanksgiving Day 2023: The Fastest and Slowest Retail Websites

Consumers feast on online deals during Thanksgiving, with mobile reaching new heights. Find out the top performing sites from the holiday shopping season.

Optimize Speed and the Five Friction Forces for a Frictionless Experience

Join Kenny Goldshvartz, a digital strategy expert, on The Frictionless Experience podcast as he discusses the importance of site speed optimizations.

How a CSP Would Have Prevented 3 High-Profile Magecart Attacks

Explore 5 problems a Content Security Policy (CSP) can solve for and 3 real-world, high-profile attacks and breaches that it could have helped prevent.

Leverage Site Functionality to Reduce Friction and Maximize Loyalty

Discover how to reduce friction and maximize customer loyalty by leveraging site usability and functionality on The Frictionless Experience Podcast.

Why Are So Many Major Websites Operating Without a Content Security Policy (CSP)?

Explore the challenges of implementing and maintaining a Content Security Policy (CSP) and the benefits of using a CSP management solution.

Blue Triangle Now Offering INP support in Real User Monitoring

Blue Triangle is now offering INP support in their Real User Monitoring product. Learn how this technology improves user experience and SEO outcomes.

Unlocking the Truth about Content Security Policy (CSP): Debunking 5 CSP Myths

Discover the truth about Content Security Policy (CSP) as we debunk 5 common CSP myths. Learn how a CSP protects your site, brand, and customers.