Only slightly

less believable than

alien abductions.

Only Blue Triangle will quantify revenue-robbing website friction so you can prioritize solutions for the greatest ROI.

We're just a bit
less plausible than
sasquatch

Only Blue Triangle can uncover your website’s revenue-robbing friction points so you can prioritize solutions for maximum ROI.

Nessie
doesn't believe
in us either.

Only Blue Triangle can maximize ROI by revealing the truth about revenue-robbing friction on your website.

Only slightly

less believable than

alien abductions.

Only Blue Triangle will quantify revenue-robbing website friction so you can prioritize solutions for the greatest ROI.

Last year, we uncovered an unbelievable $2.7 Billion for many
of the world’s leading online and omnichannel brands.

Blue Triangle is helping us solve site speed issues. The service has helped us identify areas of improvements throughout our site. As a result of Blue Triangle, we have shaved close to two seconds off of our dom complete measurement on our product pages. The speed improvement has not only helped our conversion rates, but our SEO rankings have also seen an uptick.

Leo G.

Manager of Front End Web Development

Blue Triangle is a unique optimization tool for me. I’ve never worked with any other solution that provides so much data about the business value of website performance and user experience. The biggest difference with Blue Triangle is the business opportunity reporting.

Artur Lanzellotti

Data Strategy Manager

Every company should have Blue Triangle.

Dan O’Reilly

Head of Group CRO

The first, best and only platform purpose-built for
Continuous Experience Optimization

Go from Guessing to KNOWING.

Quantify opportunity and know how much customer friction is costing you by page.

By leveraging Blue Triangle’s customer journey analytics, you can calculate the real business impact of problems on your website. Instead of guessing how much friction is costing you, you’ll know the impact precisely, page by page. And just as importantly, you’ll understand the revenue opportunity to be gained by reducing friction so you can achieve maximum ROI.

Go Beyond Alerts to INSIGHTS.

Get a pulse of every factor impacting customer experiences with a unified customizable dashboard.

Every red light is not the same. Nor is every business opportunity. Blue Triangle gives you unified tracking of technical, security, business and marketing KPIs like broken links, out of stock, bounce and exit rates and much more – all in a single customizable dashboard. Digital experience monitoring is just part of the story. Imagine the power of actionable insights that tell you which problems are robbing you of the most revenue, so you can fix them before they impact your search traffic, paid media efficiency and conversion rates.

Evolve Finger Pointing to PINPOINTING.

Leverage customer journey insights to provide prescriptive remediation guidance for your engineers.

How do you know if you’re fixing the right problems at the right time? With customer journey analytics, you’ll pinpoint the precise sources of friction in your customer’s journey. You’ll gain instantaneous visibility to waterfall, tag impact, function tracing and other factors to create a blueprint of how to resolve the most critical issues. Because fixing a problem that doesn’t result in a better user experience or increased revenue is nothing but wasted time.

Replace Hunches with PROOF.

Validate your friction-removal efforts by linking technical remediation to customer experience improvements for true ROI.

Any DEM solution can tell you if your technical issues have been resolved. But has the customer experience improved? Did it result in a positive ROI? Only Blue Triangle enables you to validate that your remediation efforts achieved or exceeded the expected outcomes because only Blue Triangle starts by quantifying the revenue opportunity. Go beyond technical resolution to indisputable proof as shown with a positive ROI.

0 MILLION

Real-time data delivers real-time results. With Blue Triangle, you don't have to wait to know it works.

0 BILLION

When it comes to recovering lost revenue, nobody beats Blue Triangle.

0 THOUSAND

What makes Blue Triangle different? Blue Triangle is the only platform built for Continuous Experience Optimization.

See How Your Website Measures Up

How does your website stack up against the speed and performance of your peers? Dare to compare with our industry benchmarks powered by synthetic monitoring.

Impressive performance. Undying loyalty.

With the highest G2 and NPS scores in the industry, it's easy to see how Blue Triangle has turned impressive business performance into undying customer loyalty.

What is friction stealing from you?

Revenue-robbing friction doesn't just cost you. It funds your competitors. How much are you losing?

Cutting Through the Clutter: How Video Can Differentiate Your eCommerce Brand

Leading Brands Cut Through the Noise of the Competition with Video to Build Customer Trust. eCommerce brands understand how crucial it is to distinguish from the competition. So how can you ensure that your company is memorable when there are so many things available and so many opportunities to connect with customers?

Accelerator Series

3 Surefire Ways Networking Teams Can Drive Bottom-Line Value

The Business Benefits of Using Synthetic Monitoring to Connect the Performance of Web-Based Applications and SaaS Services to the Customer and Employee Experience. Delivering a frictionless experience is a necessity for any performance-driven business looking to build customer trust and loyalty and improve bottom-line revenue. This digital experience also includes the experience that an organization’s employees receive.

Accelerator Series

3 Proven Ways to Vaporize Website Friction eBook

Friction is like a space invader sent to destroy the customer experience. Plan your battle strategy with tips from this eBook to repel their costly attacks and create frictionless digital experiences that build customer trust and loyalty.

Accelerator Series

5 Shocking Ways Friction on Your Website is Costing You Money

Can a millisecond really cost you millions? Yes, it can.

Accelerator Series

What Continuous Experience Optimization is NOT

"On my team, you have to talk about the ugly babies," Said Billy Ray Taylor, an executive director at Goodyear Tire. At the time, he was touring an underperforming factory that he was tasked with turning around and improving.

Accelerator Series

The Unbelievable Cost of Friction

The True Cost of Friction Will Surprise You Imagine a website that takes too long to load. And let’s be real. We don’t have to imagine too hard. It’s something most of us experience every day. It’s a frustrating experience and can be a pain in the @$$.

Accelerator Series

The Surprising Top 5 Digital Experience Trends for 2023

New year, new trends that you must know for a frictionless 2023 Last year, with inflation and fears of a recession, every customer mattered. This still rings true in the new year. Facing new challenges and competitive and economic pressures, 2023 will be an uphill battle for online and omnichannel businesses.

Accelerator Series

Amazon and the Unbelievable Cost of Site Outages

Amazon and the Unbelievable Cost of Site Outages Amazon’s website and app was down for thousands of frustrated shoppers Wednesday morning, December 7th. When this happens, many shoppers might be left wondering, “Is this issue only happening on my device?” and take to Twitter to voice their dissatisfaction.

Accelerator Series

Cyber Week 2022 Recap

Cyber Week 2022 Recap Every Shopper Matters This Holiday Season With the ongoing pandemic, high inflation, and a looming recession affecting consumer confidence, many retailers and eCommerce websites faced unique challenges this holiday season. As a result, Cyber Week 2022 may not break earth-shattering sales records, which historically have increased yearly except last year. The holiday season looks different this year, and according to Adobe Analytics estimates, Cyber Week will bring in $34.8 billion overall.

Accelerator Series

Cyber Monday 2022: The Fastest and Slowest Retail Websites

Accelerator Series

Black Friday 2022: The Fastest and Slowest Retail Websites

Black Friday 2022: The Fastest and Slowest Retail Websites Black Friday 2022 online sales are projected to grow by just 1% year-over-year at $9 billion, according to early estimates from Adobe. With $8.9 billion in sales the year before, Black Friday 2021 marked the first time growth reversed. Can online sales buck the trend this year?

Accelerator Series

Thanksgiving Day 2022: The Fastest and Slowest Retail Websites

Thanksgiving Day 2022: The Fastest and Slowest Retail Websites It’s no surprise that many consumers would go online to get their holiday shopping done. Since the pandemic accelerated online adoption, eCommerce has become a convenient way for consumers to navigate their holiday shopping.

Accelerator Series

Introducing Continuous Experience Optimization for Native Mobile App

Continuous Experience Optimization for Native Mobile Apps is Here. Our new Native Mobile App Analytics and Monitoring solution introduces a fresh take on traditional mobile application monitoring, beginning and ending with business outcomes and actionable insights on your customers' digital experience. The Blue Triangle platform is designed to help brands focused on a culture of continuous experience optimization quantify the cost of friction and deliver frictionless customer experiences.

Accelerator Series

Holiday eCommerce Planning Guide for Frictionless Digital Experiences

Holiday eCommerce Planning Guide for Frictionless Digital Experiences As the holiday eCommerce event of the year is quickly approaching, Blue Triangle has put together a complete guide to help retailers achieve their business objectives this Cyber Week. Whether you're an omnichannel or online business or both, the peak shopping season will be chock-full of challenges for teams to overcome, such as economic volatility and rising prices impacting the purchasing decisions of inflation-weary shoppers.

Accelerator Series

Headless eCommerce: The Next Step in Digital Commerce Evolution

Headless eCommerce: The Next Step in Digital Commerce Evolution Forecasted to become a $6.3-trillion industry by 2024, the global eCommerce market is growing at a very rapid, unprecedented pace. This is happening despite recent seismic disruptions and challenges to global economies.

Accelerator Series

Power Your eCommerce Sales Funnel with Video

Accelerator Series

Webinar: Five Critical Website Fixes Retailers Need to Make Before Black Friday - Blue Triangle

88% of online consumers are less likely to return to a site after a bad experience. Do you want to know the secrets to optimize your site for amazing customer experiences this holiday season?

Accelerator Series

A Recession is Here: Digital Experience Optimization First Movers Will Survive and Thrive

A Recession is Here – Only the Digital Experience Optimization (DEO) First Movers Will Survive and Thrive Significant economic changes are coming sooner than we'd like. Even so, MarTech budgets are expanding due to increased online spending over the past few years, and this demand will increase even more as the macroeconomic storm develops. However, this budget expansion only deals with keeping up and isn't geared toward getting ahead of the curve. Being asked to do much more with much less will be your new situation, and the story will not change no matter where you go.

Accelerator Series

Native Blue App (SDK) with Blue Triangle - Blue Triangle

Visitors to your mobile app are some of your most loyal customers. Ensuring they have a quality experience is just as important (if not more) as monitoring your website. Protect their repeat business with Native Blue App, Blue Triangle's SDK solution!

Blue Triangle Recognized as a Leading Marketing Technology Partner - Blue Triangle

Blue Triangle has been recognized as a leading data-driven software provider for digital teams to optimize their marketing efforts and achieve their business objectives. MarTech, an industry publication for marketing and technology professionals, and Prohaska Consulting, a New York-based digital advertising consultancy, have included Blue Triangle in a matrix of Marketing Technologies, in particular the Channel Specific Optimization quadrant, as a technology that supports brands and their associated online presence. Read more about overcoming identity and measurement obstacles: https://martech.org/identity-and-the-changing-measurement-landscape/

Platform

Resolve

Validate

Milliseconds are Costing You Millions

/ new ebook

Solutions

Customer Stories

Resource Hub

Only slightly less believable than alien abductions.

We're just a bit less plausible than sasquatch

Nessie doesn't believe in us either.

Only slightly less believable than alien abductions.

Last year, we uncovered an unbelievable $2.7 Billion for many of the world’s leading online and omnichannel brands.

The first, best and only platform purpose-built for Continuous Experience Optimization

Go from Guessing to KNOWING.

Go Beyond Alerts to INSIGHTS.

Evolve Finger Pointing to PINPOINTING.

Replace Hunches with PROOF.

See How Your Website Measures Up

Impressive performance. Undying loyalty.

What is friction stealing from you?

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Solutions

Only slightly

less believable than

alien abductions.

We're just a bit
less plausible than
sasquatch

Nessie
doesn't believe
in us either.

Only slightly

less believable than

alien abductions.

Last year, we uncovered an unbelievable $2.7 Billion for many
of the world’s leading online and omnichannel brands.

The first, best and only platform purpose-built for
Continuous Experience Optimization