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Blinking red lights don’t produce green
When it comes to finding friction, cloud observability platforms give you a good start. But they don’t finish the job. Only Blue Triangle's revenue-loss dashboard pinpoints how much revenue you're losing due to friction on every page. With Blue Triangle, you’ll know exactly where to prioritize digital experience optimizations for maximum ROI.
Watch and Learn!
Here are five questions your current solutions can’t answer.
Our Frictionless Show reveals how Blue Triangle does more than any session replay, marketing analytics, or observability platform to increase conversion rates, profitability, and customer loyalty.
Take the smoooooooth path to trust and loyalty.
As consumers accelerate their online spending and transactions, something has changed. They stopped kneeling at the altar of price and convenience and started pledging their loyalty to brands that delivered a frictionless digital experience.
The secret to success? Continuous Experience Optimization.
Okay, it's not that big a secret. Companies with a laser focus on Continuous Experience Optimization get ahead by providing frictionless customer experiences, which increases conversions and revenue and builds trust and loyalty.
But few brands understand the business impact of friction, which we've seen, on average, can cost brands a staggering $18 million per year.
While other observability, session replay, and marketing analytics tools simply alert you to user friction, you need a single platform unifying all teams around removing friction that works with existing tools and quantifies conversion loss from friction.
Enter Blue Triangle, the only Continuous Experience Optimization platform that starts by quantifying the revenue value of every friction point so you can fix the issues that matter most, resulting in more conversions and revenue gains.
Want proof? Our clients average a 13.4X ROI.
Engineering vs. business tools?
It’s not this OR that.
It’s this AND that.
Observability platforms are engineering tools disconnected from conversion and revenue impact. And session replay and marketing analytics tools cannot uncover hidden friction points at scale costing you conversions and revenue.
Blue Triangle is the only business-outcomes platform that starts with quantifying friction so you can leverage the untapped revenue opportunity from the traffic your website and app already have by optimizing the customer journey to create frictionless experiences that increase conversions.
Now you can turn observability
into profitability.
Blue Triangle is a single platform that can work with your existing tools to unify all teams around creating frictionless experiences that increases conversions, profitability, and customer loyalty. When business outcomes and maximizing ROI become the focus of your entire team, imagine how it will transform the way you address user friction.
Go from GUESSING to KNOWING
where to prioritize your efforts by calculating the real business impact of website friction.
Evolve FINGER POINTING to PINPOINTING
the precise sources of friction in your customer’s journey and getting a blueprint for remediation.
Replace LOST to FOUND
when you leverage our aggregate performance waterfalls to visualize thousands of sessions at once and light up previously hidden slow-loading code.
Go beyond SCORES to INSIGHTS
by finding the cause of dropping Core Web Vital scores and seeing how to improve them.
Replace HUNCHES with PROOF
by validating your remediation efforts to confirm if they achieved or exceeded the expected outcomes.
Go from GUESSING to KNOWING
where to prioritize your efforts by calculating the real business impact of website friction.
Evolve FINGER POINTING to PINPOINTING
the precise sources of friction in your customer’s journey and getting a blueprint for remediation.
Replace LOST to FOUND
when you leverage our aggregate performance waterfalls to visualize thousands of sessions at once and light up previously hidden slow-loading code.
Go beyond SCORES to INSIGHTS
by finding the cause of dropping Core Web Vital scores and seeing how to improve them.
Replace HUNCHES with PROOF
by validating your remediation efforts to confirm if they achieved or exceeded the expected outcomes.