Who We Are
Blue Triangle is the only complete platform purpose-built for Continuous
Experience Optimization that begins and ends with business outcomes.
Our Vision
It has become increasingly critical and challenging for brands to compete online and create frictionless digital experiences for their consumers.
While it is widely understood that slow page speed negatively impacts business outcomes, online and omnichannel businesses cannot optimize their website and native mobile app unless they can quantify how friction impacts revenue and customer experiences.
Without quantifying business outcomes, teams rely on guesswork to diagnose problems and which friction points to resolve, often leading to siloed decision-making, lost opportunity, and unpredictable results.
At Blue Triangle, we change that. We believe in Continuous Experience Optimization – an evolutionary new approach that helps performance-driven organizations deliver customer experiences that move the needle of their business.
We are the only platform that that begins with quantifying the cost of friction in your digital experience and ends with validating the revenue and business outcomes.
An Excellent 55 NPS Score Higher Than the Industry Average of 40
Highest G2 Score in the industry
Among the Highest TrustRadius scores in the industry.
Meet Our Leadership Team

Lance Ullom
CEO

Daniel Foss
Interim CTO

Lance Buchholz
Global Head of Sales
Lance has 20+ years’ experience at companies including Wily Technology, CA, Azul, OPNET, Riverbed, and Aternity, helping customers and partners with IT infrastructure and network monitoring, IT transformations, end-user experience management, cloud adoption, and application performance monitoring.

Chuck Moxley
Global Head of Marketing

Shannan Hanson
Global Head of Customer Success

CEO
Lance Ullom

Interim CTO
Daniel Foss

Global Head of Sales
Lance Buchholz
Lance has 20+ years’ experience at companies including Wily Technology, CA, Azul, OPNET, Riverbed, and Aternity, helping customers and partners with IT infrastructure and network monitoring, IT transformations, end-user experience management, cloud adoption, and application performance monitoring.

Global Head of Marketing
Chuck Moxley
