Who We Are
Blue Triangle is the only complete platform purpose-built for Continuous
Experience Optimization that begins and ends with business outcomes.
Our Vision
It has become increasingly critical and challenging for brands to compete online and create frictionless digital experiences for their consumers.
While it is widely understood that slow page speed negatively impacts business outcomes, online and omnichannel businesses cannot optimize their website and native mobile app unless they can quantify how friction impacts revenue and customer experiences.
Without quantifying business outcomes, teams rely on guesswork to diagnose problems and which friction points to resolve, often leading to siloed decision-making, lost opportunity, and unpredictable results.
At Blue Triangle, we change that. We believe in Continuous Experience Optimization – an evolutionary new approach that helps performance-driven organizations deliver customer experiences that move the needle of their business.
We are the only platform that that begins with quantifying the cost of friction in your digital experience and ends with validating the revenue and business outcomes.
An Excellent 55 NPS Score Higher Than the Industry Average of 40
Highest G2 Score in the industry
Among the Highest TrustRadius scores in the industry.
Meet Our Leadership Team
Lance Ullom
Chief Executive Officer
Lance has spent 18 years angel investing in the technology space and is a Principal at Blu Venture Investors, a venture capital investment company that supports early-stage entrepreneurs in the Mid-Atlantic Region. He also serves on the board of directors for several public and private organizations.
Lance Buchholz
Chief Revenue Officer
Chuck Moxley
Chief Marketing Officer
He is one of the nation’s leading experts on the convergence of technology and marketing and frequently speaks at corporations, industry trade organizations, and universities on digital marketing, digital identity, and the ethical use of data and its impact on business and society. He is the co-author of the book An Audience of One, published in October by McGraw Hill.
Amir Rozenberg
Chief Product Officer
Amir is passionate about enhancing the digital quality and performance of products, and empowering developers with the best tools and practices, and is a frequent speaker and thought leader in the field of DevOps and continuous quality.
Daniel Foss
Chief Technology Officer
As Global Head of Operations and now Interim CTO of Blue Triangle, Daniel oversees all operational services, leveraging multiple cloud providers to deliver positive user experiences, reliability, and scalability.
Chief Executive Officer
Lance Ullom
Lance has spent 18 years angel investing in the technology space and is a Principal at Blu Venture Investors, a venture capital investment company that supports early-stage entrepreneurs in the Mid-Atlantic Region. He also serves on the board of directors for several public and private organizations.
Chief Revenue Officer
Lance Buchholz
Chief Marketing Officer
Chuck Moxley
He is one of the nation’s leading experts on the convergence of technology and marketing and frequently speaks at corporations, industry trade organizations, and universities on digital marketing, digital identity, and the ethical use of data and its impact on business and society. He is the co-author of the book An Audience of One, published in October by McGraw Hill.
Chief Product Officer
Amir Rozenberg
Amir is passionate about enhancing the digital quality and performance of products, and empowering developers with the best tools and practices, and is a frequent speaker and thought leader in the field of DevOps and continuous quality.
Chief Technology Officer
Daniel Foss
As Global Head of Operations and now Interim CTO of Blue Triangle, Daniel oversees all operational services, leveraging multiple cloud providers to deliver positive user experiences, reliability, and scalability.