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Our Story

Blue Triangle provides digital teams with a connected view of their marketing, web performance, and third-party tag analytics while constantly monitoring website code for security vulnerabilities.
About us

Our mission is to help companies advance the digital experience 

With Blue Triangle, digital and business teams can track the experience of every web and mobile app visitor in real time and identify specific web performance, third-party tags, and purchase path issues measurably impacting revenue. This data empowers teams to improve and secure their digital experiences along the most critical areas of the customer journey.
Gartner Cool Vendor 2017 Badge
Blue Triangle is trusted by Fortune 500 companies including Lowe's and Marriott, and was named a Gartner “Cool Vendor” for the innovations we are making in digital commerce.  Discover what makes Blue Triangle unique!
High Performer By G2 Winner 2022
Blue Triangle is proud to be recognized as a "High Performer" by G2, the world's largest tech marketplace, for a consecutive quarter based on exceptional customer delight, positive end-user feedback, and other ranking criteria. 

Decades of experience and expertise

Lance Ullom | Blue Triangle CEO

Lance has an extensive background in technology and venture capital. From 1996 to 2000, Lance was employed at Telebanc Financial Corporation (TBFC), the first and largest online bank. After TBFC successfully merged with E*Trade, he held various senior positions at E*Trade. Lance has spent 18 years angel investing in the technology space and is a Principal at Blu Venture Investors, a venture capital investment company that supports early stage entrepreneurs in the Mid-Atlantic Region. He also serves on the board of directors for several public and private organizations. 

Tim Grant | Blue Triangle Founder & CTO

Tim has spent 18 years in the web and eCommerce site testing arena. During that time, many web and mobile commerce site owners asked him how fast their site should be and how they could quantify the lost revenue that may exist on their site due to slower than optimal site speed. He founded Blue Triangle to answer their questions. 

Matt Shay | National Retail Federation (NRF) President & CEO

Matthew Shay is President and CEO of the National Retail Federation, the world's largest retail trade association. He serves as chief advocate and spokesman for the nation's largest private-sector industry employer, responsible for creating one in four U.S. jobs (42 million working Americans) and generating $2.6 trillion in annual GDP.

Pradeep Kaul | Hughes Systique Corp. President & CEO

Pradeep is a Principal at Blu Venture Investors, and the President & CEO of Hughes Systique Corporation (HSC), a company he co-founded in 2006. Prior ro launching HSC, he shared in the General Management of Hughes Network Systems (HNS) as an Executive VP and a Member of the Office of the Chairman. In this capactity, he helped grow HNS from a $100M company, acquired by Hughes Electronics in 1987, to $1.5B prior to acquisition by News Corp. That company was then sold to Apollo Management, which took the company public. 

Jim Koehr | Sorin Capital Funds Managing General Partner

Jim sits on the boards of four of Sorin Capital's portfolio companies, and serves as the Chairman of four additional companies, including a private-equity backed roll-up of vending operators that he co-founded in New England and the Mid-Atlantic. Jim is an active entrepreneur with ventures that include National Account Sales, the largest commercial flooring company in Central Virginia, and three real estate investment companies. Jim's latest project is as co-founder of another vending industry roll-up in Southern California. 

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