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Web Visitor Information Collected on Our Site and By Us on Our Customers’ Sites

Blue Triangle Technologies provides measurement and analysis services to companies operating business Web sites to help them optimize their end-user experience and site revenue, identify bot and malicious traffic, and quickly respond to site outages. Our performance and analytics data collection services collect web activity as an extension of our customer’s websites. We also use similar technologies for visitors to our website.

Blue Triangle collects and processes the following information:
  • -Performance metrics, like page load time, DOM Interactive, and DOM Complete.
  • -User experience metrics, like bounces, exits, and click paths.
  • -Financial metrics, like revenue, orders, and conversions.
  • -IP addresses, which are pseudonymized during collection, and thus GDPR compliant.
  • -When used on our customer’s sites, Blue Triangle’s Software does not collect names, addresses, phone numbers, credit card numbers, social security numbers, pictures, and social preferences.

Performance and analytics data on our site and our customers’ sites are collected via a JavaScript (js) tag on web pages. This tag does not grant access to the visitor’s browser, computer, or device. Additional tracking technologies on our site may identify a site visitor’s location, web browser used, IP addresses, and additional information about each visitor, including each visitor’s identity.

To provide malicious bot detection and geolocation information for our customers, as required for digital experience optimization, Blue Triangle captures IP addresses. Blue Triangle pseudonymizes IP addresses at collection. As a result, the IP addresses captured are not tied to any personal information.

Separate from our Analytics data collection, we market our services to companies using respectful marketing practices. We collect only the domain name, the email addresses of those who decide to share that information with us via email or telephone, aggregate information on the Blue Triangle web page(s) consumers access or visit, and collect user-specific information on what web page(s) consumers access or visit and information volunteered by the person or organization engaging with Blue Triangle digitally (such as survey information and/or site registrations).

What We Do With the Information We Gather

As part of our business practice and relationship with our customers or site owners, we only share collected data, produce reports, and results with our customers regarding their respective sites. Blue

Triangle Technologies will not share data collected with third parties that have not been authorized in writing to view the data. Blue Triangle Technologies will share data and results with other consultants or third parties that are also involved in a project at the written consent of the customer or site owner.

Blue Triangle Technologies may use customer data for industry analysis by combining results from many similar web sites for the purposes of increased industry knowledge. These findings are anonymized do not reveal details about any particular site. Blue Triangle Technologies may host informative briefings and webinars with a representative of the site being measured. In these cases, the information presented is authorized to be publicly discussed.

Use of Web Visitor Information Collected via Online Forms and Surveys

Visitors to Blue Triangle Technologies’ website may complete online forms and surveys. This collected information is made available only for internal use by Blue Triangle Technologies for research and marketing purposes. It is not redistributed or resold to outside or third parties unless it is first aggregated and anonymized.

Customer Subscribers to Our Service Portal

Customers who subscribe to our Service Portal must agree to the use and terms of the information transmitted through the portal. The Service Portal uses cookies to identify each logged-in Customer and their settings and preferences. A cookie is a small file copied to each user’s device or computer and retrieved when a user logs into the portal. The cookie data corresponds only to interactions within the Service Portal and does not allow access to the user’s device or computer. If a Customer declines the use of cookies while logged into the Service Portal, this may prevent the Customer from obtaining the full use of the portal and its functionality.

For our own site, please see our Cookie Policy here, which is incorporated by reference into this Privacy Policy.

Links to Other Web Sites

Our website may contain links to enable you to visit other websites of interest easily. We do not have any control over these external websites. Therefore, we cannot be responsible for the protection and privacy of any information which you provide visiting external sites. External sites from Blue Triangle Technologies are not governed by this privacy statement. You should always exercise caution and look at the privacy statement applicable to the website in question.

Tracking and Online Advertising

We may participate in interest-based advertising and use third-party advertising companies to serve targeted advertisements based on your online browsing history and interests. We permit third-party online advertising networks, social media companies, and other third-party services to collect information about your use of our Services over time so that they may play or display ads on other websites, apps, or services you may use, and on other devices you may use. For advertising, we may share a common account identifier or other data with our advertising partners to help identify you across devices. We and our third-party partners use this information to make the advertisements you see

online on other platforms more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics, and market research.

We’re not responsible for the privacy practices of third parties, and the information practices of third parties are not covered by this Policy. We may use Google Analytics to recognize you and link your devices. Google Analytics shows us how our users interact with our Services and helps us to tailor our advertisements and content. For information on Google Analytics, as well as how you can control information sent to Google and how these advertising practices affect you and your information, please review the information here and here and consider the opt-out possibilities here and here

Controlling Your Information

You can control our access and/or use of your personal information as follows:

If you are a registered user, log in to your account to update your account profile information.

Control access to your device information, and data and files stored in your device, in your device’s and/or browser’s settings.

Stop receiving promotional emails from us by clicking on the provided “unsubscribe” link. (You may not opt-out of service-related or other non-promotional communications such as account verification, transactional communications, changes/updates to features of the Services, and technical and security notices.

Credit Cards or ACH Payments

We use a third party to manage credit card and ACH transactions. We do not receive, process, store, or view your credit card or bank account information, or process credit card or ACH transactions.

Children’s Privacy, Note for Parents

We do not knowingly collect or maintain personally identifiable information from persons under 13 years of age, and no part of our site is directed to persons under 13. If you are under 13 years of age, then please do not use or access our site at any time or in any manner. If the Company learns that personally identifiable information of persons under 13 years of age has been collected on our site without verified parental consent, we will take the appropriate steps to delete this information. If you believe that we might have any information from a child under 13, please contact us at .

California Residents

California residents have certain rights under the California Consumer Privacy Act (“CCPA”). Please note that the CCPA does not apply to nonpublic personal information collected by financial institutions, which is regulated by other laws. The CCPA does not therefore apply to much of the information we collect.

Subject to limitations and exceptions, the CCPA provides California residents the right to request details about the categories and specific elements of personal information we collect, to delete their personal information, to opt out of any “sales” that may be occurring, and to not be discriminated against for exercising these rights. Choices available to you for the collection and handling of your information are addressed throughout this policy.

In the last 12 months, we collected the following categories of personal information subject to the CCPA: identifiers (such as email address and IP address), approximate geolocation information, and Internet or other electronic network activity information (such as browsing history and related usage data).

For more details about the information we collect and the categories of sources of this information, please see the above sections of this policy. We share this information with the categories of third parties described in the “Disclosures” section above.

California residents may make a request for access to certain personal information subject to the CCPA, not otherwise exempted as nonpublic personal information collected by financial institutions, by sending an email to at . We may verify any such request by asking you to provide information that matches information we have on file about you. You can also designate an authorized agent to exercise these rights on your behalf, but we will require proof that the person is authorized to act on your behalf and may also still ask you to verify your identity with us directly.

Changes to This Policy

This Privacy Policy will change over time, and when we update it, we will revise the “Effective Date” above and post the new Policy. To stay informed of our privacy practices, we recommend you review the Policy on a regular basis as you continue to use our Services.

Non-U.S. Users

Our site is hosted in the United States. If you are accessing the site from a jurisdiction with privacy laws or regulations that differ from United States laws, please be advised that through your continued use of our site, you are transferring your personal information to the United States and you are consenting to that transfer.

GDPR Compliance

Blue Triangle captures business and technical performance data of web and mobile applications with GDPR-compliant Real User Monitoring (RUM) and Synthetic Monitoring. The data is then processed for analysis.

Blue Triangle acts as the data processor, and their customers are the data controller.

Synthetic Monitoring

Synthetic Monitoring captures and processes data from an emulated web browser in a controlled environment to monitor site performance and availability. No personal data is involved and is by default GDPR-compliant.

Real User Monitoring (RUM)

Real User Monitoring (RUM) captures and processes metrics from inside a user’s browser to help companies resolve issues, block malicious traffic and improve the overall digital experience.

It serves as the measurement engine behind Blue Triangle’s Digital Experience Optimization Platform.

Blue Triangle and Blue Triangle’s RUM is, and will continue to be GDPR compliant for the following reasons:
  • -Blue Triangle does not capture or process personal information like names, addresses, phone numbers, credit card numbers, social security numbers, pictures, and social preferences.
  • -To provide malicious bot detection and geolocation information, as required for digital experience optimization, Blue Triangle captures IP addresses however the information is pseudonymized immediately at collection. The IP addresses captured are not tied to any personal information, are not shared with any third parties, and are not accessible by Blue Triangle customers who select GDPR compliance. Due to these steps there is no possibility of re-identification.

How does GDPR impact Blue Triangle’s customers?

We recommend that all Blue Triangle customers, especially those doing business with inpiduals in the EU, update their Privacy Notices to reflect the data collection and processing Blue Triangle provides.

As the data controller, every customer must ensure that their personal data is collected and used in accordance with GDPR regulations.

Microsoft Clarity Site Disclosure

We improve our products and advertising by using Microsoft Clarity to see how you use our website. By using our site, you agree that we and Microsoft can collect and use this data. For more information about how Microsoft collects and uses your data, visit the  Microsoft Privacy Statement.

How to Contact Us

Blue Triangle Technologies, Inc.

9097 Atlee Station Rd. Ste. 304

Mechanicsville, VA 23116


P: +1 (877) 258-3107

F: +1 (540) 301-1747