Join FRICTIONLESS: Your Bi-Weekly Guide to Smoother Digital Experiences  /  Subscribe Now

Request a Demo
Login

Resource Hub

Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

The 3 Types of Friction in Digital Experiences (and What You Need to Know About Them)
Digital experience optimization user experience Podcast
Chuck Moxley
When we think about friction in customer journeys, the instinct is often to remove it everywhere. But not all friction is created equal. Some blocks destroy experiences, others simply distract, and some are ...
More

6 Biggest Lessons About Friction from 50 Episodes of The Frictionless Experience

Digital experience optimization Conversion rate Conversion rate optimization Ecommerce user experience Podcast
Chuck Moxley
After two years and 50 episodes of The Frictionless Experience, we have spoken with more...

The Purposeful Friction Paradox: Why the Best Financial Experiences Aren’t Always the Easiest

user experience Podcast
Chuck Moxley
In an era where “frictionless” is a rallying cry for every digital team, it’s easy to...

Don't Ship Your Org Chart: The Story Behind Ally Bank's One-App Transformation

user experience Podcast
Chuck Moxley
"Magic happens at the intersection of differentiated customer experience, driving business results, using cutting-edge technology," said Sathish Muthukrishnan (Chief Information, Data, and Digital Officer at

How Do We Maintain Transformation Momentum Without a Crisis?

Podcast
Chuck Moxley
It's hard to believe it's been five years since we navigated a global pandemic and the basic rules of shopping were turned upside down. When Best Buy deployed curbside pickup across 1,000+ stores in 72 hours

Why the Future of Financial Services Isn't Just Digital—It's Human

user experience Podcast
Chuck Moxley
"Frictionless" has become a digital holy grail—especially in financial services. It promises seamless experiences, streamlined transactions, and happy customers. But as Bobbi Jo Allan, Vice President of

How Eventbrite Uses Friction to Build Trust and Fight Fraud

user experience Podcast
Chuck Moxley
"Remove all friction" has become a digital mantra, especially in product and customer experience teams. But what if removing all friction isn't actually the goal? What if fraud, not friction, is the enemy?

What Happens When Your Homepage Becomes Just Data for Someone Else's Chatbot?

user experience Podcast
Chuck Moxley
Imagine this: It's 2029. A customer just spent $500 with your brand. But they never saw your homepage. Never clicked an ad. Never browsed your site. A chatbot handled the entire transaction in 30 seconds.

The MVP Trap: Why Day One Success Means Nothing if Day Two Fails

user experience Podcast
Nick Paladino
MVPs were supposed to be our savior—fast, lean, iterative. But somewhere along the way, they became a trap. What should be a launchpad turns into a support nightmare, eroding trust, frustrating teams, and

What Amazon Gets Right That Most Brands Never Even Think About

user experience Podcast
Chuck Moxley
Everyone says they want to be like Amazon. But when something goes wrong, most companies still make the customer jump through hoops. On a recent episode of The Frictionless Experience podcast, we asked Mehdi

3 Steps to Keep KPIs from Breaking Your Business

Ecommerce user experience Podcast
Nick Paladino
And why one team bought their own product at a competitor to hit a metric. Kacey Sharrett, Vice President of Direct to Consumer at GoPro, joined us on a recent episode of The Frictionless Experience and told

5 Ways GoPro Built a Testing Culture Without a Big Team or Budget

user experience Podcast
Chuck Moxley
When Kacey Sharrett first walked through the doors at GoPro, she wasn’t stepping into an established experimentation culture. In fact, there wasn’t a testing organization at all. But what Kacey, Vice President