FastCompany recorded a $3.7 billion spend online during the 2018 Thanksgiving holiday. In 2019 Thanksgiving sales beat the previous year with $4.2 billion spent, a 14.5% increase over 2018. This year the trend continued, according to TechCrunch Thanksgiving sales jumped 21.5% coming in at $5.1 billion.
With COVID on the rise a number of major retailers kept stores closed this Thanksgiving, but continued to run sales on or even before Thanksgiving. This makes online retail more important than in past years, and site performance extremely important so retailers can avoid outages.
Blue Triangle retailer customer traffic 11/26 2:00am - 11/27 12:am
Outages and slow experiences result in lost sales. Below we see how conversion rate drops as users experience a slower and slower web page.
This year we are focusing on two critical web performance metrics - Page Load Time and Time to Interactive.
Page Load Time
Time to Interactive
The amount of time it takes for the web page to become fully interactive. This is a Google Lighthouse metric, and is weighted heavily in Google's PageSpeed Score (v5) calculation. The below report is based on Home Page measurements run by Blue Triangle's Synthetic Monitoring, taken from 5 US locations.
See where the top US retailers stack up weekly: Access the Retail US Benchmarks