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Insights for Friction Fighters

Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes.

Business Overview
Connecting Web Performance with Revenue Using the Blue Triangle Business Overview

There's a shared belief among eBusinesses that web performance and revenue are somehow connected. So it comes as no...

web speed
How Improving Website Speed Grew Monthly Sales by $40 Million

Faster web performance usually translates to higher revenue. Here's an example that puts this theory to the test! Blue...

how-fast-is-fast-enough
How Fast is Fast Enough? Why Web Performance Isn’t Always Everything

In 2006, Amazon discovered that for every 100 milliseconds of page load delay, their overall sales declined 1%. Other...

NCAA
NCAA Basketball Selection Sunday Web Performance Analysis

March Madness is here. Millions of Americans are filling in their brackets online, predicting the Final Four and...

Valentines day
Valentine's Day Performance Analysis

Let's face it. We've all probably shopped at the last minute for practically every holiday and Valentine's Day is no...

superbowl
How 2016 Super Bowl Commercials Affected Advertisers' Website Load Times

On average, brands who advertised during the 2016 Superbowl saw their site’s page load time increase by 38% during the...

cdn-effectiveness 2
3 Ways to Validate Your CDN's Effectiveness

It's been proven over and over again that online sales suffer when shoppers have a slow website experience. So in order...

Boxing Day
Boxing Day (12/26) Web Performance Analysis

As gift card redemption rates skyrocket and consumers seek to spend their holiday cash online, the performance of...

Nov 2015 Web Perf
November 2015 Web Performance Case Study

Using our exclusive analysis, we report on how web performance impacted the conversions and sales of four different...

Ecommerce 1
Cyber Monday 2015: Web Performance Analysis

Blue Triangle continually monitors the Top 1000 US Internet Retailers to deliver industry-leading analysis on web...

Apple Cyber Monday
Apple Outperforms Amazon, Walmart on Cyber Monday 2015

Apple's online store performance topped that of every other top 10 internet retailer, including Amazon and Walmart....

Thanksgiving 2015
Thanksgiving through Black Friday 2015 Web Performance Analysis

Online retail spending on Thanksgiving increased by 25% from last year, and Black Friday eCommerce sales were up 14%...

6 Ways
6 Ways to Gear Up Your eCommerce Marketing for the Holidays

The holidays are rapidly approaching. Are you ready? Your team has probably conducted Load Tests and A/B Tests over the...

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