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Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

Josh Carter

Josh Carter

Director of Marketing at Blue Triangle
As Blue Triangle's Director of Marketing, Josh enjoys sharing ways businesses can improve digital experience and revenue. He is also an avid swimmer, runner, cyclist and drummer.

How Third-Party Tags Impacted Web Performance Black Friday through Cyber Monday 2016

Web Performance Blog
Josh Carter
Consumers spent more this year during the 4-day Black Friday weekend than ever before. With more transactions and a higher volume of shoppers, some of the largest retailers (including Macy's) crippled during

Black Friday 2016: The Fastest and Slowest eCommerce Sites

Web Performance Industry Benchmarks Blog
Josh Carter
Web sales on Black Friday totaled $3.34 billion this year. That's up 21.6% from 2015. With sky-high traffic levels (9% increase from Black Friday 2015) and hordes of shoppers going through checkout processes

Connecting Web Performance with Revenue Using the Blue Triangle Business Overview

Web Performance Blog
Josh Carter
There's a shared belief among eBusinesses that web performance and revenue are somehow connected. So it comes as no surprise when more and more websites begin projects to improve speed. Unfortunately, many of

How Improving Website Speed Grew Monthly Sales by $40 Million

Web Performance Case Studies Blog
Josh Carter
Faster web performance usually translates to higher revenue. Here's an example that puts this theory to the test! Blue Triangle found site-wide performance issues and provided speedup recommendations for one

How Fast is Fast Enough? Why Web Performance Isn’t Always Everything

Web Performance Blog
Josh Carter
In 2006, Amazon discovered that for every 100 milliseconds of page load delay, their overall sales declined 1%. Other studies state that a one second delay can result in a 7% reduction in conversions. With all

NCAA Basketball Selection Sunday Web Performance Analysis

Web Performance Industry Benchmarks Blog
Josh Carter
March Madness is here. Millions of Americans are filling in their brackets online, predicting the Final Four and inevitably who will come up on top. And while the odds of creating a perfect bracket are roughly

Valentine's Day Performance Analysis

Web Performance Industry Benchmarks Blog
Josh Carter
Let's face it. We've all probably shopped at the last minute for practically every holiday and Valentine's Day is no exception. In fact, Amazon even created a category on their site for this very thing.

How 2016 Super Bowl Commercials Affected Advertisers' Website Load Times

Web Performance Industry Benchmarks Blog
Josh Carter
On average, brands who advertised during the 2016 Superbowl saw their site’s page load time increase by 38% during the hour following their advertising spot. High traffic levels directly contribute to

3 Ways to Validate Your CDN's Effectiveness

Web Performance Blog
Josh Carter
It's been proven over and over again that online sales suffer when shoppers have a slow website experience. So in order to improve web performance, appropriate CDN investments need to be made. These can get

Boxing Day (12/26) Web Performance Analysis

Web Performance Industry Benchmarks Blog
Josh Carter
As gift card redemption rates skyrocket and consumers seek to spend their holiday cash online, the performance of online retailers is vital. American Express reported that 66% of holiday shoppers anticipated

November 2015 Web Performance Case Study

Web Performance Blog
Josh Carter
Using our exclusive analysis, we report on how web performance impacted the conversions and sales of four different online retailers during the month of November. The Rundown Dates: 11/1/2015 – 11/30/2015

Cyber Monday 2015: Web Performance Analysis

Web Performance Industry Benchmarks Blog
Josh Carter
Blue Triangle continually monitors the Top 1000 US Internet Retailers to deliver industry-leading analysis on web performance. Below is our analysis of Cyber Monday. Methodology Date: 11/30/15 (Cyber Monday)