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Topic: marketing analytics
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What a Retail Veteran From Lands’ End and New Balance Gets Right About Marketing
There’s a debate that comes up all the time in marketing. B2B is different from B2C. Different buyers. Different journeys. Different tactics. On paper, that sounds...
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Prioritizing Friction Points with the Most Potential to Move the Needle
Five ways to help your digital product teams focus efforts to remove user friction, prioritize new features and drive...
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5 Things Marketers Lose When Moving Over to Google Analytics 4
You've been hearing all about how great Google Analytics 4 is but here are 5 things you should know before making the...
Want to Boost Conversions? Figure Out How Customers Actually Use Your Site
On the surface, a customer’s journey on your brand’s website may seem simple. They visit your website, find a product...
Google's Core Web Vitals: Are you Ready? We Are.
Google is continually adding and changing metrics to better grasp web performance and how performance affects the...
Web Monitoring: What's in your SEO?
Making it in global markets With industry and especially online business becoming increasingly global, commonalities...
How Web Performance Impacts SEO: Part 2
Why do performance + experience matter for SEO? >Performance >is >a key element in helping Google rank sites in search...
Measuring New vs Return Visitors with Blue Triangle
One of the key features of Blue Triangle's Digital Experience Analytics is the ability to see, in real-time, new vs...
Developing a Winning eCommerce Marketing Strategy
2017 is in the rear-view mirror. We can all now breathe a big sigh of relief. Well, most of us. Those of us that didn’t...
Monitoring Bot Traffic for Faster Performance, Higher Revenue & Better SEO
Yes, I know. Bots can be a real pain. They can skew your analytics. They can purchase those Foo Fighters tickets before...
RUM Returns to Marketing (and Don Draper rejoices)
I admit…I wasn’t hooked on the show Mad Men when it first came out. But all my marketing friends loved it, so I caught...
