The Frictionless Experience: The podcast where we slay friction one episode at a time / Listen to the podcast
Quantify by page lost revenue that can be recaptured from removing friction
Dive deeper into the problem to uncover hidden issues and deploy the perfect fix.
Validate with indisputable proof that your optimizations achieved desired business outcomes.
The podcast for Friction Fighters slaying the digital friction standing between you and your customers.
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Is Your Site or App a Leaky Bucket? Plug the Holes and Convert More of the Traffic You’re Already Getting.
Is Your Site or App a Leaky Bucket? Plug the Holes and Convert More of the Traffic You’re Already Getting.
Across the web, and especially in digital commerce, performance (i.e. the speed of a website or application) is a key metric when determining the quality of user experience.
And while faster is always better, digital commerce organizations often struggle to prioritize and justify investments in performance. Blue Triangle’s SaaS offering simplifies this challenge by predicting and quantifying the impact performance improvements have on user experience and actual revenue. This unique approach helps change the conversation around digital performance management. Opportunities for improvement are less about speed and more about growing revenue.
“We believe our inclusion in Gartner’s Cool Vendor report validates the innovations we are making in digital commerce,” said Lance Ullom, CEO of Blue Triangle Technologies. “Using performance as the linchpin, we’re helping both IT and business teams make a real, measurable impact on their bottom lines.”
Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Blue Triangle Technologies is a leader in digital performance management - monitoring and monetizing the performance of mobile, tablet and desktop experiences in real time. Trusted by distinguished brands including Kohl's, Marriott and Microsoft, Blue Triangle's platform bridges the gap between IT operations and business strategy, enabling maximized revenues, faster customer experiences and laser-focused optimizations.
1Gartner “Cool Vendors in Digital Commerce, 2017” by Jason Daigler, Sandy Shen, Penny Gillespie, Magnus Revang, Mike Lowndes, 22 May, 2017.