The Frictionless Experience: The podcast where we slay friction one episode at a time  Listen to the podcast

Last year, we uncovered an unbelievable $2.7 Billion for many of the world’s leading online and omnichannel brands.

Friction sucks. Build trust and loyalty with frictionless digital experiences.

One thing brands in travel, hospitality, or tourism already know is that a trouble-free service experience is critical to customer loyalty.

But increasingly digital-dependent travelers and guests demand that a frictionless experience must extend beyond the physical journey or destination.

Today, your your website or native app is at the center of delivering on those expectations.

This is why leading travel and hospitality brands obsess daily on obliterating website and app friction to deliver guest experiences that turn one-time visitors into loyal, lifelong customers.

They do so by adopting an obsession-like culture of Continuous Experience Optimization (CEO) - a relentless pursuit of digital experience excellence.

No other platform offers the full range of data-driven, business outcomes-foucsed insights required to achieve CEO.

Because “DANGER, WILL ROBINSON!” just isn't enough.

To gain a deep and immediate understanding of your customers' digital buying experience, you’ll need full visibility into website and mobile app friction, far beyond the warning lights that most cloud observability platforms start and end with.

While most observability tools tell you WHERE you’ve got a problem, Blue Triangle tells you not just where but also:

  • WHICH pages are costing you the most in lost conversions and revenue.

  • WHAT specifically is causing site and mobile app friction (and how to fix it).

  • HOW much you gained after taking friction remediation steps, validating if the actions generated expected business outcomes to justify your investments.

So, do we have to scrap and replace our current observability tools?


You can keep the monitoring tools you’ve invested in, and add Blue Triangle to BRIDGE GAPS in your monitoring arsenal with our business outcomes platform.

This means you can finally quantify the conversion-killing friction points on your site so you can improve the KPIs that matter most to you, such as improving bookings and generating new business opportunities from upsells and cross-sells.

The Blue Triangle platform enables you to:


First, quantify the revenue loss resulting from user friction on your website or native mobile app.


Validate the actual business outcomes achieved from your optimization efforts to prove ROI.


Prioritize where to deploy limited time and resources based on business impact. And resolve friction points with prescriptive guidance.

Like the directions on your shampoo bottle; rinse and repeat. To continually optimize the customer experience.

Watch and Learn!
Here are five questions your
current solutions can’t answer.

Does an observability platform have what it takes to restore lost revenue? Our Frictionless Show will tell you how Blue Triangle is different.

How Travel and Hospitality Companies Benefit Most


We understand the impact content, analytics, and marketing teams have on our site’s performance and have built a better performance centric partnership. we have evolved beyond just reporting on server metrics and response times and can now look at our campaigns’ successes and failures.”

Senior Performance & Monitoring Architect

International Cruise Line


We are now able to focus on the pages that need to be addressed and optimized first. Around 20% of our pages generate 80% of our revenue, so now we have visualization on that. That is very powerful for us."

Engineer Leader

Enterprise Hotel Company

With most of our travel, hospitality, and tourism clients having hundreds or thousands of web pages to manage, they must continually provide  frictionless experiences to meet and exceed customer expectations. They rely on Blue Triangle because no other solution empowers them to:

Go from Guessing to KNOWING.

Quantify opportunity and know how much customer friction is costing you by page.

When it comes offering a frictionless experience, understanding the customer journey and how it impacts your business is crucial. Every page on your website or mobile app plays a role in the overall user experience, and any issues or friction can result in lost conversions.

Go from Guessing to KNOWING

Go Beyond Alerts to INSIGHTS.

Get a pulse of every factor impacting customer experiences with a unified customizable dashboard.

Not all red lights or business opportunities are the same. With Blue Triangle, you can track technical, security, business, and marketing KPIs in one customizable dashboard. Get insights on broken links, bounce and exit rates, and more to identify and prioritize friction resulting in visitors abandoning you and becoming paying customers for a competitor.

Go Beyond Alerts to INSIGHTS

Evolve Finger Pointing to PINPOINTING.

Leverage customer journey insights to provide prescriptive remediation guidance for your engineers.

Want to ensure you're addressing the right problems at the right time? Customer journey analytics helps pinpoint friction in your customer's journey, whether they are booking a stay or traveling to their destination. Gain instant visibility to resolve critical issues where they experience frustration and optimize their experience for maximum trust and loyalty.

Evolve Finger Pointing to PINPOINTING

Replace Hunches with PROOF.

Get a pulse on every factor impacting customer experiences with a unified customizable dashboard

Any DEM solution can confirm technical issue resolution, but what about customer experience improvement and return on investment? Blue Triangle stands out by quantifying revenue opportunity and providing indisputable proof of remediation efforts surpassing expected outcomes.

Replace Hunches with PROOF

Resources for Travel and Hospitality Companies

See How Your Website Measures Up

How does your website stack up against the speed and performance of your peers? Dare to compare with our industry benchmarks powered by synthetic monitoring.

Frictionless Experience is an Investment Worth Making

What makes Amazon an undisputed leading eCommerce website?

Optimize Speed and the Five Friction Forces for a Frictionless Experience

Join us for an insightful discussion with Kenny Goldshvartz, a Digital Strategy and Solutions expert at Wyndham Hotels & Resorts, as we explore the importance of site speed optimizations for a frictionless customer experience.

Leverage Site Functionality to Reduce Friction and Maximize Loyalty

Mike Shady, an eCommerce Executive and former Senior Vice President of Online for Lowe's, shares his extensive omnichannel retail and digital expertise on The Frictionless Experience.

The Unbelievable Cost of Friction

The True Cost of Friction Will Surprise You Imagine a website that takes too long to load. And let’s be real. We don’t have to imagine too hard. It’s something most of us experience every day. It’s a frustrating experience and can be a pain in the @$$.

5 Shocking Ways Friction on Your Website is Costing You Money

Can milliseconds really cost you millions? Yes, they can.

How Carnival Cruise Line Optimizes Digital Experience with Blue Triangle

Carnival Cruise Line is the most popular cruise brand in the world and carries nearly 6 million passengers per year.

How much is revenue-robbing friction costing you?

Don’t spend another sleepless night worrying about slow webpages and site friction. We’ll help you get more sleep and revenue.