The Frictionless Experience: The podcast where we slay friction one episode at a time  Listen to the podcast

Last year, we uncovered an unbelievable $2.7 Billion for many
of the world’s leading online and omnichannel brands.

Friction sucks. Build trust and loyalty with frictionless digital experiences.

The astronomic accelerational of transacting online has forever changed how customerds interact with banking, insurance, wealth management, and other financial services companies.

Overnight, consumers realized they never need to pass through your lobby to do business with you. As a result, your true front door today is your website or native app.

And with everyone becoming digital-dependent, the demand for a friction-free financial service experience has extended to include excellence in your digital experience.

This is why the leading financial services brands are obsessing daily, even hourly, on obliterating their website and app friction.

Staying competitive demands a culture that’s driven to achieving a state of Continuous Experience Optimization (CEO).


When it's gotta be “ON THE DOUBLE!”

In a competitive market, a frustrated consumer is a gone consumer. Your responsiveness to digital friction is critical to keeping them from ditching to your competitors.

Good thing our platform helps you prioritize friction in real time, even identifying what specifically is causing friction and how great its impact is to customers and visitors so you can smartly and quickly deploy the perfect fix to improve their digital journey

So, do we have to scrap and replace our current observability tools?

Nope. You can keep the monitoring tools you’ve invested in, and add Blue Triangle to BRIDGE GAPS in your monitoring arsenal with our business outcomes platform.

This means you can finally quantify the conversion-killing friction points on your site so you can improve the KPIs that matter most to you, like customer retention and new business opportunities from upsells and cross-sells.

The Blue Triangle platform enables you to:


First, quantify the revenue loss resulting from user friction on your website or native mobile app.


Validate the actual business outcomes achieved from your optimization efforts to prove ROI.


Prioritize where to deploy limited time and resources based on business impact. And resolve friction points with prescriptive guidance.

Like the directions on your shampoo bottle; rinse and repeat. To continually optimize the customer experience.

Watch and Learn!
Here are five questions your
current solutions can’t answer.

Does an observability platform have what it takes to restore lost revenue? Our Frictionless Show will tell you how Blue Triangle is different.

How Financial Services Companies Benefit Most


Blue Triangle allows me to stop guessing and start knowing which optimizations move the needle on my financial web services..”

VP Digital Optimization

Consumer Financial Services Company


The analysis of the data and being able to report on it is equally as important as the remediation itself, because we can fix it proactively.”

Senior Engineer

Large U.S. Federal Credit Union

With most of our financial services, insurance, banking, and wealth management clients having hundreds or thousands of web pages to manage, they must continually provide accessible, intuitive, and frictionless experiences to meet and exceed customer expectations. They rely on Blue Triangle because no other solution empowers them to:

Go from Guessing to KNOWING.

Quantify opportunity and know how much customer friction is costing you by page.

When it comes offering a frictionless experience, understanding the customer journey and how it impacts your business is crucial. Every page on your website or mobile app plays a role in the overall user experience, and any issues or friction can result in lost conversions.

Go from Guessing to KNOWING

Go Beyond Alerts to INSIGHTS.

Get a pulse of every factor impacting customer experiences with a unified customizable dashboard.

Not all red lights or business opportunities are the same. With Blue Triangle, you can track technical, security, business, and marketing KPIs in one customizable dashboard. Get insights on broken links, bounce and exit rates, and more to identify and prioritize friction resulting in visitors abandoning you and becoming paying customers for a competitor.

Go Beyond Alerts to INSIGHTS

Evolve Finger Pointing to PINPOINTING.

Leverage customer journey insights to provide prescriptive remediation guidance for your engineers.

Want to ensure you're addressing the right problems at the right time? Customer journey analytics helps pinpoint friction in your customer's journey, from first visit to each page, such as quote and application pages, and beyond the login experience. Gain instant visibility to resolve critical issues and turn your digital experience into your greatest asset for maximum ROI.

Evolve Finger Pointing to PINPOINTING

Replace Hunches with PROOF.

Get a pulse on every factor impacting customer experiences with a unified customizable dashboard

Any DEM solution can confirm technical issue resolution, but what about customer experience improvement and return on investment? Blue Triangle stands out by quantifying revenue opportunity and providing indisputable proof of remediation efforts surpassing expected outcomes.

Replace Hunches with PROOF

Resources for Financial Institutions

See How Your Website Measures Up

How does your website stack up against the speed and performance of your peers? Dare to compare with our industry benchmarks powered by synthetic monitoring.

5 Ways the Financial Services Industry Benefits from Delivering a Frictionless Experience

Ever tapped your phone to pay for coffee and walked out in less than a minute? That's the power of a frictionless experience. Gone are the days of fumbling with cash or waiting in long lines to make simple transactions. Today, customers and businesses alike want everything easy and quick.

Frictionless Experience is an Investment Worth Making

What makes Amazon an undisputed leading eCommerce website?

Optimize Speed and the Five Friction Forces for a Frictionless Experience

Join us for an insightful discussion with Kenny Goldshvartz, a Digital Strategy and Solutions expert at Wyndham Hotels & Resorts, as we explore the importance of site speed optimizations for a frictionless customer experience.

Leverage Site Functionality to Reduce Friction and Maximize Loyalty

Mike Shady, an eCommerce Executive and former Senior Vice President of Online for Lowe's, shares his extensive omnichannel retail and digital expertise on The Frictionless Experience.

The Unbelievable Cost of Friction

The True Cost of Friction Will Surprise You Imagine a website that takes too long to load. And let’s be real. We don’t have to imagine too hard. It’s something most of us experience every day. It’s a frustrating experience and can be a pain in the @$$.

5 Shocking Ways Friction on Your Website is Costing You Money

Can milliseconds really cost you millions? Yes, they can.

How much is revenue-robbing friction costing you?

Don’t spend another sleepless night worrying about slow webpages and site friction. We’ll help you get more sleep and revenue.