The Frictionless Experience: The podcast where we slay friction one episode at a time  Listen to the podcast

Last year, we uncovered an unbelievable $2.7 Billion for many of the world’s leading online and omnichannel brands.

Friction sucks. Achieve consumer and patient experience excellence with Continuous Experience Optimization.

Your Continuous Experience Optimization (CEO) intent is DOA without the isights of a data-driven, business outcomes-focused platform.

Our platform fills the gaps that your other tools leave behind, making it possible for your healthcare or insurance brand to fulfill your consumers’ expectations — a modern, frictionless digital experience across websites and apps — even during your seasonal floods of activity, such as patient registrations or healthcare program signups.

Today’s successful healthcare services companies are those that achieve operational excellence by adopting an obsession-like culture of Continuous Experience Optimization.

Which is why so many insurance and health services brands rely on Blue Triangle; no other platform offers the full range of insight required to maintain CEO.

When it's gotta be “STAT!”

To gain the deep and immediate understanding of your ocnsumers' patients’ digital engagement experience demands full visibility into website and mobile app friction, far beyond the robotic red warning lights that most cloud observability platforms start and end with.

In the competitive healthcare market, a frustrated consumer is a gone consumer. Your responsiveness to digital friction is critical.

Our platform is the shot in the arm your team needs to rapidly monitor, alert, report, and act on issues affecting the health of your native app or web-based applications.

So, do we have to scrap and replace our current observability tools?


You can keep the monitoring tools you’ve invested in, and add Blue Triangle to BRIDGE GAPS in your monitoring arsenal with our business outcomes platform.

This means you can finally quantify the conversion-killing friction points on your site so you can improve the KPIs that matter most to you, and above all else, building precious trust and loyalty.

The Blue Triangle platform enables you to:


First, quantify the revenue loss resulting from user friction on your website or native mobile app.


Validate the actual business outcomes achieved from your optimization efforts to prove ROI.


Prioritize where to deploy limited time and resources based on business impact. And resolve friction points with prescriptive guidance.

Like the directions on your shampoo bottle; rinse and repeat. To continually optimize the customer experience.

Watch and Learn!
Here are five questions your
current solutions can’t answer.

Does an observability platform have what it takes to restore lost revenue? Our Frictionless Show will tell you how Blue Triangle is different.

How Travel and Hospitality Companies Benefit Most


We understand the impact content, analytics, and marketing teams have on our site’s performance and have built a better performance centric partnership. we have evolved beyond just reporting on server metrics and response times and can now look at our campaigns’ successes and failures.”

Senior Performance & Monitoring Architect

International Cruise Line


We are now able to focus on the pages that need to be addressed and optimized first. Around 20% of our pages generate 80% of our revenue, so now we have visualization on that. That is very powerful for us."

Engineer Leader

Enterprise Hotel Company

With most of our healthcare services clients having hundreds or thousands of web pages to manage, they must continually provide accessible, intuitive, and frictionless experiences to meet and exceed consumer expectations. They rely on Blue Triangle because no other solution empowers them to:

Go from Guessing to KNOWING.

Quantify opportunity and know how much customer friction is costing you by page.

When it comes offering a frictionless experience, understanding the customer journey and how it impacts your business is crucial. Every page on your website or mobile app plays a role in the overall user experience, and any issues or friction can result in lost conversions.

Go from Guessing to KNOWING

Go Beyond Alerts to INSIGHTS.

Get a pulse of every factor impacting customer experiences with a unified customizable dashboard.

Not all red lights or business opportunities are the same. With Blue Triangle, you can track technical, security, business, and marketing KPIs in one customizable dashboard. Get insights on broken links, bounce and exit rates, and more to identify and prioritize friction resulting in consumer frustration.

Go Beyond Alerts to INSIGHTS

Evolve Finger Pointing to PINPOINTING.

Leverage customer journey insights to provide prescriptive remediation guidance for your engineers.

Want to ensure you're addressing the right problems at the right time? Customer journey analytics helps pinpoint friction in your consumer's journey, whether they are scheduling an appointment, accessing lab results, participating in telehealth, transacting online, or more. Gain instant visibility to resolve critical issues where they experience frustration and optimize their experience for maximum trust and loyalty.

Evolve Finger Pointing to PINPOINTING

Replace Hunches with PROOF.

Get a pulse on every factor impacting customer experiences with a unified customizable dashboard

Any DEM solution can confirm technical issue resolution, but what about customer experience improvement and return on investment? Blue Triangle stands out by quantifying revenue opportunity and providing indisputable proof of remediation efforts surpassing expected outcomes.

Replace Hunches with PROOF

Resources for Healthcare Companies

See How Your Website Measures Up

How does your website stack up against the speed and performance of your peers? Dare to compare with our industry benchmarks powered by synthetic monitoring.

How the Healthcare Industry Benefits from Delivering a Frictionless Experience

When you think about a frictionless digital experience, what's the first thing that comes to mind?

Frictionless Experience is an Investment Worth Making

What makes Amazon an undisputed leading eCommerce website?

Optimize Speed and the Five Friction Forces for a Frictionless Experience

Join us for an insightful discussion with Kenny Goldshvartz, a Digital Strategy and Solutions expert at Wyndham Hotels & Resorts, as we explore the importance of site speed optimizations for a frictionless customer experience.

Leverage Site Functionality to Reduce Friction and Maximize Loyalty

Mike Shady, an eCommerce Executive and former Senior Vice President of Online for Lowe's, shares his extensive omnichannel retail and digital expertise on The Frictionless Experience.

5 Shocking Ways Friction on Your Website is Costing You Money

Can milliseconds really cost you millions? Yes, they can.

The Unbelievable Cost of Friction

The True Cost of Friction Will Surprise You Imagine a website that takes too long to load. And let’s be real. We don’t have to imagine too hard. It’s something most of us experience every day. It’s a frustrating experience and can be a pain in the @$$.

How much is revenue-robbing friction costing you?

Don’t spend another sleepless night worrying about slow webpages and site friction. We’ll help you get more sleep and revenue.