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5 Misguided Principles of Web Performance (and how to revise them)

Web Performance Blog
Tim Grant
I’ve lost count how many times a web developer has told me, “Our entire site has to be 20% faster because ____ (first name) over in _____ (department name) said so.” Even more common is the belief that that a

Why Your Web Development Team Should Care About Revenue

Web Performance Blog
Tony Russo
Slow Web Performance Impacts Your Business It’s not unusual for eCommerce website development teams to work in a heads-down approach – fix the website, update the website, don’t break the website. IT

How to Prepare Your eCommerce Site for the Holidays

Web Performance Blog
Tony Russo
Last year, Blue Triangle discussed how important it is for business owners and site operations to load test for the important shopping days through the holidays. While several major eCommerce sites

How Fast is Fast Enough? Why Web Performance Isn’t Always Everything

Web Performance Blog
Josh Carter
In 2006, Amazon discovered that for every 100 milliseconds of page load delay, their overall sales declined 1%. Other studies state that a one second delay can result in a 7% reduction in conversions. With all

NCAA Basketball Selection Sunday Web Performance Analysis

Web Performance Industry Benchmarks Blog
Josh Carter
March Madness is here. Millions of Americans are filling in their brackets online, predicting the Final Four and inevitably who will come up on top. And while the odds of creating a perfect bracket are roughly

Valentine's Day Performance Analysis

Web Performance Industry Benchmarks Blog
Josh Carter
Let's face it. We've all probably shopped at the last minute for practically every holiday and Valentine's Day is no exception. In fact, Amazon even created a category on their site for this very thing.

How 2016 Super Bowl Commercials Affected Advertisers' Website Load Times

Web Performance Industry Benchmarks Blog
Josh Carter
On average, brands who advertised during the 2016 Superbowl saw their site’s page load time increase by 38% during the hour following their advertising spot. High traffic levels directly contribute to

3 Ways to Validate Your CDN's Effectiveness

Web Performance Blog
Josh Carter
It's been proven over and over again that online sales suffer when shoppers have a slow website experience. So in order to improve web performance, appropriate CDN investments need to be made. These can get

Boxing Day (12/26) Web Performance Analysis

Web Performance Industry Benchmarks Blog
Josh Carter
As gift card redemption rates skyrocket and consumers seek to spend their holiday cash online, the performance of online retailers is vital. American Express reported that 66% of holiday shoppers anticipated

November 2015 Web Performance Case Study

Web Performance Blog
Josh Carter
Using our exclusive analysis, we report on how web performance impacted the conversions and sales of four different online retailers during the month of November. The Rundown Dates: 11/1/2015 – 11/30/2015

Cyber Monday 2015: Web Performance Analysis

Web Performance Industry Benchmarks Blog
Josh Carter
Blue Triangle continually monitors the Top 1000 US Internet Retailers to deliver industry-leading analysis on web performance. Below is our analysis of Cyber Monday. Methodology Date: 11/30/15 (Cyber Monday)

HTTP/2: Risks and Rewards

Web Performance Blog
Donald E. Foss
Cloudflare announced December 3rd, 2015 that it has enabled HTTP/2 for everyone. But does a faster internet to everyone come at a cost? Cloudflare now provides HTTP/2 for everyone. HTTP/2 became official in