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Insights for Friction Fighters

Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes.

Core Web Vitals Impact Your Online Business - An LCP Case Study

A Core Web Vitals and Business KPI case study examining the impact of Largest Contentful Paint (LCP). Co-written with...

IBM Outage
IBM Digital Analytics (Coremetrics) had an outage on Black Friday and Cyber Monday. Here's what happened and what you should do.

IBM Digital Analytics (formerly known as Coremetrics) experienced an outage that impacted their customers on Black...

Wild West
The Wild West of JavaScript Tags

"We have too many tags to manage." Recently I was on the phone with an eCommerce site owner that used the term “wild...

Credit card skimming
How to Keep Your Site Safe from Credit Card Skimming

Most websites rely on first and third party tags/scripts for various business needs - collecting analytics data,...

5_misguided_principles_of_web_performance_and_how_to_revise
5 Misguided Principles of Web Performance (and how to revise them)

I’ve lost count how many times a web developer has told me, “Our entire site has to be 20% faster because ____ (first...

Data Sci
Data Science and the Build Vs. Buy Dilemma

Identifying patterns in data can help businesses plan more effective website strategies. Many companies are adding Data...

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