New
Revenue Assurance is here. Now every team can find friction, fix it and prove ROI.
Read the announcement →
Back to Resource Hub
Webinar
October 2017 1 min read

The Science of Translating Web Performance into Revenue Performance

bluetriangle
Share:
Featured Image

At September's NY Web Performance Meet-Up, Blue Triangle's VP of Performance Strategy Dan Boutin discussed how eCommerce retailers are using web performance metrics in new ways to measure marketing campaign revenue performance.

In the past, web performance metrics supplied to the business have centered around bounce rates and conversion rates, DOM ready, DOM complete, etc. In today’s world, e-commerce is also laser-focused on exit rates. Boutin discusses the metrics and data science underlying exit rates, campaign path analysis, and how savvy retailers are using web performance IT metrics to drive marketing.
BT
bluetriangle

Subscribe to FRICTIONLESS

Get friction fighting guidance delivered to your inbox twice a month. Packed with ways to fight friction like a wizard.