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Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

Blue Triangle Enhances Mobile App Analytics: Smarter Insights Into User Intent and Context
Digital experience optimization user experience Product Announcements
Amir Rozenberg
The way people shop has changed forever. For millions, the smartphone is the new storefront. But mobile apps aren't just an added channel, it’s where users browse, buy, and return again and again. Apps are...
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How Carhartt Uses Data-Driven UX to Predict Revenue Before Design

Conversion rate user experience Podcast
Chuck Moxley
When most people think of Carhartt, they picture rugged workwear built to last: a bib...

How to Build a CX Culture People Actually Want to Join

user experience Podcast
Chuck Moxley
At Microsoft, customer experience (CX) isn’t just about smoothing digital interactions....

5 Lessons for Prioritizing and Proving CX Impact

user experience Podcast
Chuck Moxley
Customer experience leaders live in a paradox. On one hand, executives want proof that CX initiatives will deliver ROI. On the other hand, many of the most meaningful impacts such as loyalty, retention, and

The 3 Types of Friction in Digital Experiences (and What You Need to Know About Them)

Digital experience optimization user experience Podcast
Chuck Moxley
When we think about friction in customer journeys, the instinct is often to remove it everywhere. But not all friction is created equal. Some blocks destroy experiences, others simply distract, and some are

6 Biggest Lessons About Friction from 50 Episodes of The Frictionless Experience

Digital experience optimization Conversion rate Conversion rate optimization Ecommerce user experience Podcast
Chuck Moxley
After two years and 50 episodes of The Frictionless Experience, we have spoken with more than 40 guests: executives in UX, chief digital officers, marketers, technologists, and product leaders. Our mission

The Purposeful Friction Paradox: Why the Best Financial Experiences Aren’t Always the Easiest

user experience Podcast
Chuck Moxley
In an era where “frictionless” is a rallying cry for every digital team, it’s easy to forget that not all friction is bad. In fact, in financial services—where trust, security, and long-term relationships

Don't Ship Your Org Chart: The Story Behind Ally Bank's One-App Transformation

user experience Podcast
Chuck Moxley
"Magic happens at the intersection of differentiated customer experience, driving business results, using cutting-edge technology," said Sathish Muthukrishnan (Chief Information, Data, and Digital Officer at

Why the Future of Financial Services Isn't Just Digital—It's Human

user experience Podcast
Chuck Moxley
"Frictionless" has become a digital holy grail—especially in financial services. It promises seamless experiences, streamlined transactions, and happy customers. But as Bobbi Jo Allan, Vice President of

How Eventbrite Uses Friction to Build Trust and Fight Fraud

user experience Podcast
Chuck Moxley
"Remove all friction" has become a digital mantra, especially in product and customer experience teams. But what if removing all friction isn't actually the goal? What if fraud, not friction, is the enemy?

What Happens When Your Homepage Becomes Just Data for Someone Else's Chatbot?

user experience Podcast
Chuck Moxley
Imagine this: It's 2029. A customer just spent $500 with your brand. But they never saw your homepage. Never clicked an ad. Never browsed your site. A chatbot handled the entire transaction in 30 seconds.

The MVP Trap: Why Day One Success Means Nothing if Day Two Fails

user experience Podcast
Nick Paladino
MVPs were supposed to be our savior—fast, lean, iterative. But somewhere along the way, they became a trap. What should be a launchpad turns into a support nightmare, eroding trust, frustrating teams, and