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Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

How Samsara's Project WOW Reimagines CX Beyond Fixing What's Broken

user experience Podcast
Most companies chase "frictionless" experiences. They want to make things smoother, faster, and simpler. But what if frictionless isn't the finish line? That's the question Emma Sopadjieva, Head of Customer...
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4 Surprising Truths About Employee Experience That Are Quietly Costing You Millions

user experience
In today's business climate, teams worldwide are constantly challenged to do more with...

Blue Triangle Recognized in the 2025 Gartner Magic Quadrant for Digital Experience Monitoring

user experience News
We’re proud to announce that Blue Triangle has been recognized as a Niche Player in the...

The Importance of Website Optimization Through INP, CLS, and LCP

Web Development user experience Website performance
Picture this: a visitor clicks on your site, ready to learn more, sign up, or make a purchase. But before they can, the page hesitates—an image takes too long to appear, the layout jumps as an ad loads, or a

Blue Triangle Enhances Mobile App Analytics: Smarter Insights Into User Intent and Context

Digital experience optimization user experience Product Announcements
The way people shop has changed forever. For millions, the smartphone is the new storefront. But mobile apps aren't just an added channel, it’s where users browse, buy, and return again and again. Apps are

How Carhartt Uses Data-Driven UX to Predict Revenue Before Design

Conversion rate user experience Podcast
When most people think of Carhartt, they picture rugged workwear built to last: a bib overalls that farmers, ranchers, and tradespeople trust every day. But what's less obvious is that the company's digital

How to Build a CX Culture People Actually Want to Join

user experience Podcast
At Microsoft, customer experience (CX) isn’t just about smoothing digital interactions. It’s about creating a movement that employees are proud and even excited to join. When Nick Paladino and I sat down with

5 Lessons for Prioritizing and Proving CX Impact

user experience Podcast
Customer experience leaders live in a paradox. On one hand, executives want proof that CX initiatives will deliver ROI. On the other hand, many of the most meaningful impacts such as loyalty, retention, and

The 3 Types of Friction in Digital Experiences (and What You Need to Know About Them)

Digital experience optimization user experience Podcast
When we think about friction in customer journeys, the instinct is often to remove it everywhere. But not all friction is created equal. Some blocks destroy experiences, others simply distract, and some are

6 Biggest Lessons About Friction from 50 Episodes of The Frictionless Experience

Digital experience optimization Conversion rate Conversion rate optimization Ecommerce user experience Podcast
After two years and 50 episodes of The Frictionless Experience, we have spoken with more than 40 guests: executives in UX, chief digital officers, marketers, technologists, and product leaders. Our mission

The Purposeful Friction Paradox: Why the Best Financial Experiences Aren’t Always the Easiest

user experience Podcast
In an era where “frictionless” is a rallying cry for every digital team, it’s easy to forget that not all friction is bad. In fact, in financial services—where trust, security, and long-term relationships

Don't Ship Your Org Chart: The Story Behind Ally Bank's One-App Transformation

user experience Podcast
"Magic happens at the intersection of differentiated customer experience, driving business results, using cutting-edge technology," said Sathish Muthukrishnan (Chief Information, Data, and Digital Officer at