The Frictionless Experience: The podcast where we slay friction one episode at a time   Listen to the podcast

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Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

A Goal-Oriented Approach to Optimizing Your Website in 5 Steps

Web Performance Digital experience optimization user experience Website performance
Optimizing your website for conversions is not just a strategy—it's a necessity. As you gear up for high-traffic events like Black Friday, it's crucial to ensure that your site is fast and aligned with your...
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Building an Enterprise-Wide Reusable Design System 

Digital experience optimization user experience Website performance Blog Digital Commerce Podcast
The ultimate guide to why and how to create a reusable UX design system In a recent episode of The Frictionless Experience podcast, our guest shared what was essentially a crash course in the concept of

Can Friction Serve a Positive Purpose?

Digital experience optimization user experience Website performance Blog Digital Commerce Podcast
Surprising ways adding Purposeful Friction to a digital experience can improve the user experience. And benefit your company as well. At Blue Triangle, we are passionate about helping brands create