New
Blue Triangle is now accessible via MCP. See how AI assistants can pull dollar-figured answers straight from your data.
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The Outcome
Put revenue opportunity behind your priorities.

Our Conversion Rate Curve compares slower and faster page loads on the same page and device. Your measured conversion patterns help estimate where speed improvements could matter most. Your team gets page-level priorities grounded in its own business, rather than an industry average. These are estimates for prioritizing work; see what the estimate means below.

  • ✓
    Compare revenue opportunity by page and device.
  • ✓
    Rank speed improvements using your customers' behavior.
  • ✓
    Give product and engineering a shared starting point.
Why it’s different
Your measurement history makes the difference.

Blue Triangle collects experience data from your site and keeps it connected to conversion and revenue from the same visits. That history is the foundation of the analysis. An assistant can summarize the findings; it cannot recreate the measurements behind them by reading a screenshot.

How measurement starts

Add Blue Triangle's tag to your website, through a tag manager such as Google Tag Manager or directly. Mobile apps use a separate software integration. The tag collects experience measurements and connects them to conversion and revenue from the same visits.

What the estimate needs
  • Experience, conversion and revenue data collected from your own visits.
  • A starting point your team confirms against your analytics during onboarding.
  • Enough slower and faster loads on the same page and device for a useful comparison.
What an assistant can and can't do

An AI assistant connected through Blue Triangle's MCP connector can request these findings and explain them in plain language. It can't create the measurements. Website text, a prompt or a screenshot doesn't contain your visits, conversions or history.

Tag setup with Google Tag Manager · Mobile app SDK guides · Connector setup

Chart: Illustrative demo data; not a customer result.

Illustrative Conversion Rate Curve: conversion falls as page load moves from fast to slow. Illustrative demo data; not a customer result
Quantify & Prioritize
What does the estimate mean?

It is an opportunity estimate for deciding what to investigate first, not recovered revenue or a promise. Traffic mix, buyer intent and other business factors still matter, and some pages show a strong link between speed and revenue while others don't.

  • ✓
    Per-page estimated revenue opportunity, updated from continuous measurement
  • ✓
    Ranked by estimated impact, highest opportunity first
Explore Revenue Opportunity
See the method and a dated example

The conversion rate curve shows conversion rate against page response time and traffic volume for your own site. The Help Center explains how to read it and how the Revenue Opportunity view breaks opportunity down by page: How the conversion rate curve report works · The Revenue Opportunity page

In a case study published in August 2018, U.S. Auto Parts identified revenue opportunity on its Auto Parts Warehouse site within a week of adding Blue Triangle's tag, and used it to prioritize the shopping cart first, then the homepage. The case doesn't give a specific dollar figure for the estimate, and it's a 2018 example, not a forecast for your site. Read the August 2018 case

Expert Diagnostics

Go deeper into the quantification tools.

Revenue Opportunity

Per-page estimated revenue opportunity, ranked by impact.

Conversion Rate Curve

How page speed and measured experience relate to conversion and revenue, including what-if estimates of the opportunity from improving each page by a percentage you choose (10%, 15% and 20% by default).

Bottom-of-Funnel Analysis

Conversion funnel health from real-user sessions.

Cost of Broken Links

Estimated revenue impact of 404s, ranked by dollar cost.

Cost of Out-of-Stocks

Estimated revenue impact of out-of-stocks.

Competitive Index

Benchmark speed and UX against your competitors.

See where to start on your site.

Request your free Friction Quantified Analysis. For greater accuracy, qualifying sites receive at least one million page views per month.