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Insights for Friction Fighters

Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes.

How to Adapt Digital Experiences for Mobile Devices

Delivering a great mobile experience for your users is no longer a nice-to-have — it's now table stakes for every...

Using Experience Design to Optimize Your Website

How to Use Experience Design to Achieve an Elevated Website Design in 7 Steps You’ve likely heard the phrase “function...

Building an Enterprise-Wide Reusable Design System 

The ultimate guide to why and how to create a reusable UX design system In a recent episode of The Frictionless...

Can Friction Serve a Positive Purpose?

Surprising ways adding Purposeful Friction to a digital experience can improve the user experience. And benefit your...

Prioritizing Friction Points with the Most Potential to Move the Needle

Five ways to help your digital product teams focus efforts to remove user friction, prioritize new features and drive...

Building Customer Trust and Loyalty
How the Pandemic Forever Changed How Retail Brands Compete

Smart retailers have adapted to the "New Normal" by focusing on delivering frictionless digital customer experiences....

Friction is a Big League Problem
Why Digital Friction is a Big League Problem

Learn the fives steps to unify your team around driving costly-friction out of your digital experiences to improve...

The Frictionless Experience with Amit Singh from Verizon
Why Earning Customer Trust is the First Step to Digital Success in B2B Purchases

Use these 5 principles to earn the right to transact and keep transacting through the customer's lifecycle. In today's...

How Herd Mentality Can Kill Innovation
How Herd Mentality Can Kill Innovation

To drive a better digital experience for your customers, stop imitating and start innovating Imitation is the sincerest...

Boost Conversions from Your Website Traffic
5 Ways to Increase Conversion Rates from the Site Traffic You're Already Getting

You don't need more traffic. You need to do more with the traffic that you're getting. In today’s economic environment,...

Five Friction Forces Impacting Your Customers' Digital Experiences
Five Friction Forces Impacting Your Customers' Digital Experiences

Understanding how these five forces affect customers transacting on your website or mobile app is critical to creating...

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