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Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

Chuck Moxley

Chuck Moxley

Chuck Moxley is an experienced marketing leader with a proven track record of developing innovative marketing programs for B2B SaaS companies and consumer brands. With over 25 years of experience, Chuck has co-founded three technology companies and co-authored the book "An Audience of One" on one-to-one marketing. He is a sought-after speaker on digital marketing, data ethics, and customer experience. He is passionate about how brands can build trust and loyalty by delivering frictionless digital experiences.

What Amazon Gets Right That Most Brands Never Even Think About

user experience Podcast
Chuck Moxley
Everyone says they want to be like Amazon. But when something goes wrong, most companies still make the customer jump through hoops. On a recent episode of The Frictionless Experience podcast, we asked Mehdi

5 Ways GoPro Built a Testing Culture Without a Big Team or Budget

user experience Podcast
Chuck Moxley
When Kacey Sharrett first walked through the doors at GoPro, she wasn’t stepping into an established experimentation culture. In fact, there wasn’t a testing organization at all. But what Kacey, Vice President

That'll Never Work: How Inversion Thinking Turns Friction Into Fuel

user experience Podcast
Chuck Moxley
"That'll never work." If you're like most innovators, you've heard those words more times than you can count. But what if I told you that "that'll never work" isn't the end of an idea — it's the starting line?

5 Product Updates to Power Up Your Performance

Product Announcements
Chuck Moxley
We’ve been hard at work behind the scenes, and we’re excited to share some major updates and upcoming enhancements designed to make your experience with Blue Triangle even more powerful, efficient, and

The Hidden Cost of Over-Optimized Digital Experiences

Digital experience optimization user experience Podcast
Chuck Moxley
Is it possible to over-optimize digital experiences in a world where innovation appears to be giving way to optimized blandness? Let's start with a hard truth: Optimization is killing your customer experience.

AI Isn’t Coming for Your Job—It’s Here to Help You Do It Better

Podcast
Chuck Moxley
When it comes to AI, there’s a lot of hype—and a lot of hand-wringing. Depending on who you talk to, generative AI is either the most powerful productivity booster in decades, or the beginning of the end for

Omnichannel Isn't Optional—Or a Strategy. Do This Instead.

Ecommerce user experience Podcast
Chuck Moxley
In 2025, digital shelf excellence isn't a luxury—it's table stakes. And if you're still treating omnichannel as a strategy instead of the standard operating model it has become, you're missing how today's

Frictionless Doesn’t Mean Mindless: How to Balance Convenience and Profitability

Ecommerce user experience Podcast
Chuck Moxley
Imagine a digital experience so smooth that it builds loyalty with every interaction. That’s the dream, right? But here’s the reality: making things too easy can actually hurt your business. When you optimize

Supercharge Your Digital Experience Analytics with Session Replay Integration

Product Announcements
Chuck Moxley
Ever wished you could instantly see exactly what your users experienced during a problematic session? Now you can. Blue Triangle's integration with leading session replay tools lets you bridge the gap between

How to Launch an E-Commerce Brand with No Data in a New Market

Chuck Moxley
Launching e-commerce for a legacy brand is never easy, but doing so without historical data and in a market with unique seasonal challenges adds an entirely new layer of complexity. In our latest episode of

Introducing the New and Improved Blue Triangle Portal Navigation

Product Announcements
Chuck Moxley
At Blue Triangle, we are always listening to our users and looking for ways to enhance their experience. That's why we're excited to introduce a major update to the Blue Triangle Portal: a refreshed

A Framework for Growth: Building High-Performing Digital Teams

Podcast
Chuck Moxley
How can companies focus on strategic growth and cultivate high-performing teams? During a recent episode of The Frictionless Experience, Nakul Goyal, Head of Growth at CARFAX, outlined a structured framework