The Frictionless Experience: The podcast where we slay friction one episode at a time   Listen to the podcast

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Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

What Conversion Rate Optimization (CRO) is Not

Digital experience optimization Conversion rate Conversion rate optimization Podcast
Conversion Rate Optimization (CRO) often carries a set of assumptions that oversimplify or misrepresent its true purpose. Despite its importance for driving online sales and enhancing user experiences, CRO...
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Why the Best Digital Product Managers Are Always Wrong (and That's Okay)

Digital experience optimization user experience
The best Digital Product Managers are wrong all the time. Controversial? Absolutely. True? Without a doubt. This counterintuitive statement gets at the heart of what makes exceptional digital product

Can Retailers Win Customers Over with Frictionless Checkout?

Digital experience optimization Conversion rate optimization user experience
Retailers can’t win hearts by innovating the checkout experience, but companies can build an Amazon-like checkout that actually converts. Retailers often seek innovative ways to differentiate themselves. For

The Key to a Truly Personalized Experience Lies in Knowing Your Customers

Digital experience optimization Conversion rate optimization
Personalization is no longer optional—it's a necessity. Brands everywhere claim to "know their customers," but how many truly understand them beyond mere demographics or generic personas? This question drives

Blue Triangle Recognized in the 2024 Gartner Magic Quadrant for Digital Experience Monitoring

Digital experience optimization Website performance
Blue Triangle is Ranked Highest in Execution for Niche Players on the Gartner Magic Quadrant for Digital Experience Monitoring. We're proud to be recognized in the inaugural 2024 Magic Quadrant for Digital

Core Web Vitals: Beyond the Numbers to Elevate User Experiences

Digital experience optimization user experience Website performance Podcast
When thinking about Core Web Vitals, the conversation often seems dominated by technical jargon and performance metrics. However, as Barry Pollard, a web performance advocate from Google, explained in a

A Goal-Oriented Approach to Optimizing Your Website in 5 Steps

Web Performance Digital experience optimization user experience Website performance
Optimizing your website for conversions is not just a strategy—it's a necessity. As you gear up for high-traffic events like Black Friday, it's crucial to ensure that your site is fast and aligned with your

5 Ways to Optimize Your Core Web Vitals and Enhance User Experience

Digital experience optimization user experience
Boost your Core Web Vitals (CWVs), achieve scores that will make Google happy, and run laps around your competitors. It's no secret that maintaining excellent Core Web Vitals (CWV) is crucial for both user

How to Get C-Level Buy-In for Prioritizing Frictionless Experiences

Digital experience optimization Podcast
You know that friction on your website—anything that delays or prevents a user from reaching their goal—costs you conversions and revenue. But how do you convince your leadership that it's a big enough problem

5 Ways Quick Service Restaurants (QSRs) Can Remove Friction by Enhancing Digital Experiences

Digital experience optimization
When was the last time you placed a mobile order or used a digital coupon at your favorite fast-food or quick-service restaurant? For these companies, enhancing the digital experience is no longer just about