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Insights for Friction Fighters

Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes.

Ecommerce 1
Cyber Monday 2015: Web Performance Analysis

Blue Triangle continually monitors the Top 1000 US Internet Retailers to deliver industry-leading analysis on web...

HTTP2 Risks and Rewards
HTTP/2: Risks and Rewards

Cloudflare announced December 3rd, 2015 that it has enabled HTTP/2 for everyone. But does a faster internet to everyone...

Apple Cyber Monday
Apple Outperforms Amazon, Walmart on Cyber Monday 2015

Apple's online store performance topped that of every other top 10 internet retailer, including Amazon and Walmart....

Thanksgiving 2015
Thanksgiving through Black Friday 2015 Web Performance Analysis

Online retail spending on Thanksgiving increased by 25% from last year, and Black Friday eCommerce sales were up 14%...

6 Ways
6 Ways to Gear Up Your eCommerce Marketing for the Holidays

The holidays are rapidly approaching. Are you ready? Your team has probably conducted Load Tests and A/B Tests over the...

holiday-2014-infographic-featured
Holiday 2014: Website Performance Review [Infographic]

We analyzed the 2014 holiday season to show how page speed impacted online retailers. We looked at 4 sites in...

Performance Meets User Experience

Performance Meets User Experience is the first study to accurately reveal the impact website performance has on both...

Better Mobile
How to Optimize Your Website for Better Mobile Experiences and Conversion Rates

When I attended college for web development and design, responsive design was merely an idea that was gaining traction...

Blocking
Blocking: The Web Performance Villain

You may not realize it, but your pages may be slowing down due to something that usually flies under the radar:...

Holidays 3
Preparing for the Holidays – Part III: The Move from General to Strategic Web Optimization

Researchers at Google determined that when a page loads in less than 100 milliseconds, the response feels...

holiday-shopping-2015-part-2
Preparing for the Holidays – Part II: Know the Revenue Impact of Page Speed Improvements with A/B Tests

The Official 2010 Vancover Olympic Store was looking to both reduce site abandonment and increase conversions. By...

Holidays 1
Preparing for the Holidays - Part I: Connecting Your Load Testing with Revenue Metrics

Is the holiday season really an eCommerce retailer’s most wonderful time of the year? It should be for those focused on...

holiday-shopping-2015-overview
3 Things eCommerce Sites Need to Do When Preparing for the Holidays

It's that time again! The holidays are (always) rapidly approaching and we have all started projects to make sure our...

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