.svg)
Back to Resource Hub
We analyzed the 2014 holiday season to show how page speed impacted online retailers. We looked at 4 sites in particular, including clothing, yoga, and sporting goods retailers.
The Rundown
Key Takeaways
- Conversion rates increased from 5.84% to 7.56% between an 8 second page load and a 2 second page load.
- Nearly 50% of shoppers loaded pages within 4 seconds.
- Bounce rates were 12% at 2 sec load time, and reached 20% at an 8 sec load time.
- Average order value decreased by $12 between a 2 second page load and an 8 second page load.
- While conversion rates were highest at 2 seconds, sales were highest at a 3 second page load.
Related Articles
The Friction Point Isn't the Finish Line Anymore
The gap between "we found it" and "we fixed it" is where the revenue leaks out now. That
Stripe Spoofing: The New Magecart Attack That Makes Your "Trusted" Payment Scripts Dangerous
Your website is loading dozens of third-party scripts right now. You trust them. Your
What is Agentic AI? How Autonomous Agents Are Reshaping E-commerce in 2026
What Is Agentic AI? Agentic AI refers to autonomous software agents that can