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We analyzed the 2014 holiday season to show how page speed impacted online retailers. We looked at 4 sites in particular, including clothing, yoga, and sporting goods retailers.
The Rundown
Key Takeaways
- Conversion rates increased from 5.84% to 7.56% between an 8 second page load and a 2 second page load.
- Nearly 50% of shoppers loaded pages within 4 seconds.
- Bounce rates were 12% at 2 sec load time, and reached 20% at an 8 sec load time.
- Average order value decreased by $12 between a 2 second page load and an 8 second page load.
- While conversion rates were highest at 2 seconds, sales were highest at a 3 second page load.
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