Performance Meets User Experience

Performance Meets User Experience is the first study to accurately reveal the impact website performance has on both user experience and revenue. This paper shows real user data from three online retailers to explain how technical professionals can provide a business case for performance investments, and how non-technical stakeholders can accurately predict the ROI of a faster user experience. Performance Meets User Experience gives insight into how conversion rates, bounce rates, and sales can be optimized with micro-level performance improvements.

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