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Blue Triangle recognized in the 2025 Gartner Magic Quadrant for Digital Experience Monitoring
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Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

Adam Wood

Adam Wood

As the content marketing manager and strategist for Blue Triangle, Adam's day is filled with content marketing activities, writing, and coffee. He graduated with an English and Business degree, which was more than just writing APA or MLA style papers. Adam has nearly a decade of experience in non-profit and corporate sectors, including healthcare, education, and eCommerce. Most recently, the payments and FinTech space before joining Blue Triangle, empowering performance-driven organizations to deliver frictionless digital experiences.

3 Strategies to Maximize Conversions NOW

White Papers
Adam Wood
Is Your Site or App a Leaky Bucket? Plug the Holes and Convert More of the Traffic You’re Already Getting. Unlock the potential of your existing traffic and skyrocket your conversions with our exclusive

7 Reasons Every Team Impacting UX and Digital Experiences Should Care About Core Web Vitals

Adam Wood
Core Web Vitals are an important and objective benchmark for measuring user experience, making them metrics every team should consider. As Mike Lively, SVP of Engineering at Slickdeals, says on The

Guide to Mobile App Analytics: Everything You Need to Know

Adam Wood
With the surge of eCommerce and mobile apps, understanding the customer journey across all digital touchpoints is crucial for businesses. In fact, more than 65% of US smartphone users will use retail apps

Silent Conversion Killers are Secretly Costing You Millions in Lost Revenue

Adam Wood
Blue Triangle is like having a Chief Conversion Rate Officer on speed dial. So you can get answers to the questions you should be asking to quantify and resolve costly friction. TL;DR Watch this video to

The Cost of Unresolved Friction in Your Customer's Journey

Adam Wood
Running a business isn't just about pushing products or services out the door – it's about creating an experience. As you design your customer's journey, every digital or physical interaction is a chance to

Mastering the Art of Product Management to Remove Digital Friction

Podcast
Adam Wood
“A great product manager has the brain of an engineer, the heart of a designer, and the speech of a diplomat,” says Deep Nishar, former VP of product and user experience at LinkedIn. On an episode of The

How Employee Experience Impacts Your Bottom Line and Customer Success

Podcast
Adam Wood
As consumers ourselves, we recognize the value of a frictionless customer experience. And brands that deliver them are ones that we want to support and become loyal to. But the value of delivering a

A Disruptive Marketer and Data Punk's Take on Analytics and Design

Podcast
Adam Wood
"Design is not just what it looks like and feels like. Design is how it works," said the legendary Steve Jobs. When it comes to design, the ultimate goal is to create a frictionless experience for the user,

Debunking 7 Myths About Website Speed and the User Experience

Adam Wood
Website speed directly impacts the user experience and business outcomes, like search engine rankings, conversion rates, and revenue (research confirms it). When nearly 70% of consumers say page speed impacts

Strategic Design Thinking in the Phygital Age: An Interview with Paul Stonick

Podcast
Adam Wood
In this interview, Paul Stonick, Vice President of SCADpro at the Savannah College of Art and Design, discusses the significance of design and aesthetics in creating data-oriented digital experiences. Listen

Interaction to Next Paint (INP): Does it Really Matter? Here's Everything You Need to Know

Adam Wood
No one likes friction in their digital, physical, and phygital user experience, including Google. Core Web Vitals (CWV) have become key metrics for digital and business teams to track and improve site

Cyber Monday 2023: The Fastest and Slowest Retail Websites

Adam Wood
Cyber Monday has proven itself to be the biggest shopping day this holiday season (and year) ringing in a record-setting $12.4 billion in online sales, up 9.6% from last year and surpassing initial