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Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

Adam Wood

Adam Wood

As the content marketing manager and strategist for Blue Triangle, Adam's day is filled with content marketing activities, writing, and coffee. He graduated with an English and Business degree, which was more than just writing APA or MLA style papers. Adam has nearly a decade of experience in non-profit and corporate sectors, including healthcare, education, and eCommerce. Most recently, the payments and FinTech space before joining Blue Triangle, empowering performance-driven organizations to deliver frictionless digital experiences.

How to Optimize the Online Retail Experience to Maximize Holiday Sales

Adam Wood
The holiday season is one of the most pivotal times of the year for retailers and eCommerce businesses to secure customer loyalty. Are you ready to make the most of it? Black Friday and Cyber Monday (BFCM)

Why Every Shopper and Their Black Friday Experience Matters

Adam Wood
Every year, like clockwork, shoppers would line the blocks on Thanksgiving Day, eagerly waiting for their favorite stores to open. Their bellies still stuffed with Thanksgiving turkey (or, if you’re like me,

On-Demand Webinar: How to Measure, Debug, and Improve Core Web Vitals

Webinar
Adam Wood
Are you constantly watching your Core Web Vitals and comparing your performance to competitors? It's easy to know what your scores are, but not why they're stagnant or how to fix the problem. Watch the

Is Amazon Prime Day the New Black Friday in July?

Adam Wood
Amazon Prime Day, the annual shopping extravaganza exclusively for Prime members, has become a highly anticipated event for millions of online shoppers worldwide. While consumers take advantage of online

Revealing Hidden User Friction with Blue Triangle and Microsoft Clarity Integration

Adam Wood
Session replay is often thought of as the last mile of customer journey analysis because it allows you to walk a mile in your users’ shoes to empathize with their experience so you can then make it better.

VitalScope Exposes the Hidden Reasons Behind Poor Core Web Vitals and How to Fix Them

Adam Wood
Are you always watching your Core Web Vitals, comparing them to your competitors? It can be frustrating if theirs are improving and yours aren’t. Or even worse, if yours are underperforming because that’s

I asked ChatGPT to improve our website's Core Web Vitals. Here's what happened next.

Adam Wood
Unless you’ve been living under a rock like Patrick Star, you’ve probably heard about ChatGPT. Everyone’s been buzzing about it and for good reason. It’s a cutting-edge artificial intelligence (AI) tool that

How Lenovo Makes Business Decisions to Generate More Online Revenue

Case Studies
Adam Wood
Lenovo Shares Their Winning Strategy to Grow Online Revenue with Frictionless Digital Experiences CHALLENGE: Lenovo is committed to helping every customer experience their own transformation through innovative

3 Proven Ways to Vaporize Website Friction eBook

White Papers
Adam Wood
Friction is like a space invader sent to destroy the customer experience. Plan your battle strategy with tips from this eBook to repel their costly attacks and create frictionless digital experiences that

5 Shocking Ways Friction on Your Website is Costing You Money

Blog
Adam Wood
Can milliseconds really cost you millions? Yes, it can. It’s no secret that consumers expect frictionless, remarkable digital experiences. Especially with more customers shopping online. Shockingly, 62% of

What Continuous Experience Optimization is NOT

Blog
Adam Wood
"On my team, you have to talk about the ugly babies," Said Billy Ray Taylor, an executive director at Goodyear Tire. At the time, he was touring an underperforming factory that he was tasked with turning

The Unbelievable Cost of Friction

Blog
Adam Wood
The True Cost of Friction Will Surprise You Imagine a website that takes too long to load. And let’s be real. We don’t have to imagine too hard. It’s something most of us experience every day. It’s a