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Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

5 Ways AI is Going to Change Product Manager Roles

Podcast
Chuck Moxley
Is Artificial Intelligence (AI) coming after Product Manager jobs? Should PMs be worried that they'll be replaced? The answer might be surprising. While some fear that AI may reduce the need for product

How AI is Transforming Consumer Loyalty in the Travel Industry

Podcast
Dom Costa
Artificial intelligence (AI) is transforming the travel industry, reshaping how businesses interact with customers and significantly impacting consumer loyalty. From automating processes to creating

How to Get C-Level Buy-In for Prioritizing Frictionless Experiences

Digital experience optimization Podcast
Chuck Moxley
You know that friction on your website—anything that delays or prevents a user from reaching their goal—costs you conversions and revenue. But how do you convince your leadership that it's a big enough problem

Why Organizations Struggle to Create Frictionless Digital Experiences

Podcast
Chuck Moxley
In an era where customer experience (CX) can make or break a brand, why do many organizations struggle to deliver seamless and frictionless digital experiences? Despite widespread recognition of its

How to Adapt Digital Experiences for Mobile Devices

Digital experience optimization Podcast
Chuck Moxley
Delivering a great mobile experience for your users is no longer a nice-to-have — it's now table stakes for every brand. Not convinced? Consider these stats from Capital One Shopping Research: Smartphone

Friction is in the Eye of the Beholder

Digital experience optimization Ecommerce Podcast
Dom Costa
The world is arguably more connected than ever before as eCommerce goes beyond borders. Make sure there’s no friction when crossing digital borders with your brand. So, expanding online sales internationally

Using Experience Design to Optimize Your Website

Digital experience optimization user experience Blog Digital Commerce Podcast Experience Design Website Design
Chuck Moxley
How to Use Experience Design to Achieve an Elevated Website Design in 7 Steps You’ve likely heard the phrase “function over form” when it comes to website design, right? Does this mean that beauty doesn’t

Building an Enterprise-Wide Reusable Design System 

Digital experience optimization user experience Website performance Blog Digital Commerce Podcast
Chuck Moxley
The ultimate guide to why and how to create a reusable UX design system In a recent episode of The Frictionless Experience podcast, our guest shared what was essentially a crash course in the concept of

Can Friction Serve a Positive Purpose?

Digital experience optimization user experience Website performance Blog Digital Commerce Podcast
Chuck Moxley
Surprising ways adding Purposeful Friction to a digital experience can improve the user experience. And benefit your company as well. At Blue Triangle, we are passionate about helping brands create

Prioritizing Friction Points with the Most Potential to Move the Needle

Marketing Analytics Conversion rate Conversion rate optimization Ecommerce Digital Commerce Podcast
Chuck Moxley
Five ways to help your digital product teams focus efforts to remove user friction, prioritize new features and drive more revenue with A/B testing. Companies spend millions of dollars each year performing

Why Digital Friction is a Big League Problem

Podcast
Chuck Moxley
Learn the fives steps to unify your team around driving costly-friction out of your digital experiences to improve conversions, revenue and customer loyalty. Have you ever watched a team of four-year-olds play

Why Earning Customer Trust is the First Step to Digital Success in B2B Purchases

Podcast
Chuck Moxley
Use these 5 principles to earn the right to transact and keep transacting through the customer's lifecycle. In today's digital-first world, people enjoy the freedom to transact with companies without going