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Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

Dom Costa

Dom Costa

Born and raised in Southeastern Massachusetts, Dom now lives on an island in Rhode Island. Dom joined Blue Triangle after working in digital advertising at Intero Digital. Dom brings his past experiences to work every day. With degrees in Business Administration and Marketing, he has developed the skills necessary to facilitate successful campaigns between multiple stakeholders. Dom focuses his attention on the unique needs of each of his stakeholders by maintaining organized communication, attention to detail, and continued curiosity in the latest trends. When not working, Dom enjoys family time and walking his Australian Cattle Dog, Ollie.

MVP is Dead (Do This Instead)

Podcast
Dom Costa
MVP is dead. Here's what's next... That's what Nakul Goyal, Head of Growth at CARFAX, boldly declared on an episode of The Frictionless Experience. But why? Because rushing Minimum Viable Products (MVPs)

Why Great Products Fail: 5 Product Marketing Myths You Need to Stop Believing

Podcast
Dom Costa
Launching a product is hard. But watching a great product fail? That's even harder. Many companies assume that if they build something amazing, success will follow. But history is littered with incredible

What Conversion Rate Optimization (CRO) is Not

Digital experience optimization Conversion rate Conversion rate optimization Podcast
Dom Costa
Conversion Rate Optimization (CRO) often carries a set of assumptions that oversimplify or misrepresent its true purpose. Despite its importance for driving online sales and enhancing user experiences, CRO

Is Your Digital Platform Ready for the Next Traffic Surge?

Web Performance Digital experience optimization
Dom Costa
Great deals are happening online during Black Friday or Cyber Monday, but the BEST deals are actually happening during other parts of the year. When Mike Lively, Senior Vice President of Engineering at

How Rainbow Shops Slashed Shipping Losses by 75% with One Simple Change

Ecommerce user experience
Dom Costa
The holiday season—a time of joy, celebration, and, increasingly frantic online shopping. Black Friday, Cyber Monday, and the lead-up to Christmas mark the busiest time of the year for e-commerce. Amid the

Why Cross-Team Alignment Can Make-or-Break Customer Experiences

user experience
Dom Costa
Is your team sabotaging your customer experience without even knowing it? Customer experience can “make or break a brand,” as Angel Singh, VP of Customer Experience at Petco, explained on The Frictionless

Spooktacular Success: How Spirit Halloween Masters Seasonal Retail

Ecommerce
Dom Costa
Spirit Halloween has become synonymous with the spooky season. Each fall, millions of shoppers visit its pop-up stores to buy costumes, decorations, and party supplies, embracing the Halloween spirit. Since

Does AI in Digital Healthcare Experiences Remove or Add Friction?

Podcast
Dom Costa
Artificial Intelligence (AI) is reshaping industries, with healthcare at the forefront of this revolution. But while the promise of AI in healthcare is immense, does it ease friction for organizations and

How AI is Transforming Consumer Loyalty in the Travel Industry

Podcast
Dom Costa
Artificial intelligence (AI) is transforming the travel industry, reshaping how businesses interact with customers and significantly impacting consumer loyalty. From automating processes to creating

Unlock Effortless Core Web Vitals Optimization with VitalScope 2.0

Product Announcements
Dom Costa
Optimizing your Core Web Vitals with Blue Triangle just got easier with new, improved VitalScope functionality. Core Web Vitals (CWVs) are an important and objective benchmark for measuring user experience,

5 Ways to Optimize Your Core Web Vitals and Enhance User Experience

Digital experience optimization user experience
Dom Costa
Boost your Core Web Vitals (CWVs), achieve scores that will make Google happy, and run laps around your competitors. It's no secret that maintaining excellent Core Web Vitals (CWV) is crucial for both user

5 Ways Quick Service Restaurants (QSRs) Can Remove Friction by Enhancing Digital Experiences

Digital experience optimization
Dom Costa
When was the last time you placed a mobile order or used a digital coupon at your favorite fast-food or quick-service restaurant? For these companies, enhancing the digital experience is no longer just about