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The Ultimate Guide to Maximize Your Tag Management & Tag Governance

A website can rely on dozens and hundreds of tags. But it can be overwhelming to manage, and one bad tag can hurt the customer experience and cost you lost revenue. Here’s how to control your tags so they don’t control you.

Get the pros and cons of using a tag manager or hard-coding your tags.

Proven strategies to implement and monitor tags for faster page speed and more revenue.

Expert answers to all the frequently asked questions about tag management and tag governance.