Customer JOurney Analytics

“How can I tell which journeys are most frequently taken, where are customers struggling the most, and what's causing that to happen?”

Every marketer understands the importance of delivering on consumers’ rising expectations for a frictionless experience and the challenge of archaic tools to keep up with fast-paced, complex journeys and connecting it to business outcomes.

Valuable customer experience data is siloed between business and technical teams, making it inefficient to communicate insights across teams.
Billions of meaningful data points are uncollected because tools can't fully process and prioritize the sheer volume of every customer interaction.
Many analytics tools overlook the entire customer journey and the increasing importance of mobile app journeys.

To drive frictionless digital experiences and grow revenue in today’s increasingly omnichannel data-dependent world, you need a platform that gives you insights into every customer journey so you know where they convert, and where and why they leave.

The customer journey analytics captured in our Continuous Experience Optimization platform is your answer to analyze every customer experience across all digital channels, not just desktop.

MAKE DATA-DRIVEN DECISIONS IN MINUTES, NOT DAYS.

Forget waiting 24 hours for insights from Google Analytics. Pinpoint in real-time every customer interaction leading to a conversion or bounce, so you can fine-tune pages and campaigns within minutes of their launch and drive maximum conversions.

Couldn't live without Blue Triangle for tracking page trends and comparison to competitors. Have been able to reduce homepage page onload time by 3 seconds in 6 months!

Kevin J.

Digital Performance Lead

UNDERSTAND CUSTOMER BEHAVIOR THROUGHOUT YOUR SITE OR MOBILE APP, AND THE IMPACT OF CHANGES.

Gain a holistic view of the customer journey by integrating data from different sources, channels, and digital touchpoints to isolate precise sources of friction undermining the performance of your marketing campaigns.

The amount of data collected by Blue Triangle is immense, but by taking the time to understand its meaning, this tool becomes even more valuable.

Patrick F.

Content Development Manager, Enterprise Retail

IMPROVE SITE VISIBILITY AND SEARCH ENGINE RANKING.

Understand every converting and non-converting path new and returning customers take on your site or mobile app, driven by organic traffic, marketing campaigns, and owned, paid, and earned media.

As a result of Blue Triangle, we have shaved close to two seconds off of our dom complete measurement on our product pages. The speed improvement has not only helped our conversion rates, but our SEO rankings have also seen an uptick.

Leo Garcia

Director, Living Spaces