A Core Web Vitals and Business KPI case study examining the impact of Largest Contentful Paint (LCP). Co-written with Melissa Mitchell, a Google Web EcoSystems Consultant.
Acquiring quality traffic isn’t cheap or easy. For all your effort, you can’t afford to give these visitors a reason to leave. The customers headed for your exit will simply seek out same or similar products elsewhere, making your site a significant demand-driver for your competitors’ sites.