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Bad Tags: How Rogue Tags Can Hurt CX and Revenue


For many organizations, tags autonomously exist in the data layer, pulling info daily to help marketers understand the customer journey. But what happens when an unsupervised tag (or multiple!) isn’t performing as it should? What impact does that have on the customer experience and therefore, your revenue?

Join Ebiquity and Blue Triangle Technologies as we discuss:

  • The importance of tag governance and management
  • How to assess your tag management needs and set KPIs
  • How to quantify the revenue impact of slow-loading tags
  • Real outcomes of bad and good tag management



Leads performance, analytics and marketing initiatives for Marriott International's digital program management team. Oversees activation of all analytics and marketing data, as well as page performance-focused conversion analysis. Spearhead data governance efforts in support of revenue-generation and improved guest experience.


Self-motivated digital strategist with the ability to implement, integrate, and analyze data from online analytics tools with the goal of increasing online and offline revenue and profits through the continual testing process.


Customer-centric, Motivated Software and SaaS Solution professional experienced in helping early to mid-stage software companies build and expand market share in the Internet-500 and Fortune-1000 market. Dan has a history of building new business opportunities, strong client relationships, and quarterbacking cross-functional communication to exceed company and client goals.

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