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Thanksgiving Day 2018: The Fastest and Slowest Retail Websites

Web Performance

A record-breaking $3.7B was spent online on Thanksgiving Day. That's up 28% from last year. 

Traffic was up 40% from Wednesday for Blue Triangle’s retail customers.

Blue Triangle retail customer traffic: 11/21 – 11/22

But the uptick in traffic comes with a cost: more site outages and slower page speeds.

Fortunately, unlike last year, there were no major website outages on Thanksgiving. That said, many websites, including The North Face, Bebe, and slowed down significantly on Thanksgiving.

In the retail environment, a website slow-down can make the difference between a won or lost sale. Marketing dollars spent getting people to a website are wasted when customers leave your site because of site speed issues.

The graph below from Blue Triangle’s Real User Monitoring demonstrates that a slower site can lead to a lower conversion rate:

Speed matters, especially during the holidays.

This report is based on Home Page measurements run by Blue Triangle's Synthetic Monitoring.

Rank the speeds of the Top 500 eCommerce sites Black Friday - Cyber Monday.

Page speed by vertical

Major retailers

Who slowed down Thanksgiving Day?

Who sped up Thanksgiving Day?


See where the top 500 retailers stack up weekly: Access the Retail Industry Benchmarks

Should you have any questions, comments or concerns, please send me an email:

Thanksgiving 2018

During the holiday rush, every shopper matters

Holiday Preparedness Ebook

Optimize the customer journey before the eCommerce event of the year.