Mike Shady, an eCommerce Executive and former Senior Vice President of Online for Lowe's, shares his extensive omnichannel retail and digital expertise on The Frictionless Experience.
Discover how Usability and Functionality, one of the Five Friction Forces, influence customer transactions on your site and mobile app.
Mike shares numerous success stories and challenges in growing a billion-dollar online business, implementing thousands of functionality improvements, and establishing a company as a leader in its space.
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If you enjoyed Part 1: Usability and Functionality, stay tuned for Part 2: Speed in our series on the Five Friction Forces.