Optimize Speed and the Five Friction Forces for a Frictionless Experience

Join us for an insightful discussion with Kenny Goldshvartz, a Digital Strategy and Solutions expert at Wyndham Hotels & Resorts, as we explore the importance of site speed optimizations for a frictionless customer experience.

Discover how balancing the Five Friction Forces impacts site performance and reduces digital friction.

We'll delve into the impact of speed on critical metrics like booking rates and conversion, and explore techniques like A/B testing, Core Web Vitals, and analytics to measure friction and enhance user experiences.

Don't miss out on understanding the challenges of blending digital and physical experiences to meet customer expectations, and learn how cross-team collaboration can identify and resolve friction.

More Ways to Enjoy the Episode

The full episode can be found on YouTube and any of the major podcast platforms, including Apple Podcasts and Spotify.

If you found this episode interesting, check out the complete series on The Five Friction Forces:

• Part 1: Usability and Functionality
• Part 2: Speed