This may not be a typical synthetic monitoring article, filled with technical details, feature descriptions, and diagrams. This article will focus on Two “unknowns”: Where the website speed is really hiding and where customer’s frustration lives on the website.
The biggest concern is this: a website’s performance affects a company’s online business directly impacting revenue/conversions. Specifically, most companies don’t know exactly what their page speed to conversion metric looks like, but many have a current/constant initiative to improve page speed. Check out our Business Analytics blog if you are interested in finding the optimal speed for the best business outcome: https://blog.bluetriangle.com/web-page-optimization/
After the IT department has done everything they can to make the website faster, after all the optimizations have been made, it may seem like there is nothing left to do. Let’s explore this for a moment.
Many companies start by analyzing where customers are leaving the website. This is usually accomplished by searching on a broken endpoint and then working backwards on a customer journey map to try to find these places within the site. This leads to some insights into where there is friction in the customer journey. As a follow up to this discovery, IT Groups review that page’s waterfall or Gantt chart that shows the content loading speed for the customer’s exit point. This typically leads to finding a few things in that chart to work on, an optimization here and there. We have all seen these waterfall charts:
There is something that resides in a waterfall chart that does not receive much attention: empty space (the circles of nothing in the above chart). These gaps are ignored while optimizing a website, and as it turns out, they are not filled with nothing. This is where customer frustration lives. This is where rage clicks live. This is where a website can get poor Core Web Vitals scores that lead to lower SEO rankings and site traffic. This is where HIDDEN SPEED OPPORTUNITIES LIVE. There is a solution that shows you what actually fills these spaces.
Along similar “time is money” lines, Blue Triangle’s Synthetic Monitoring product offers a range of functionality that provides visibility into a website’s performance. To read more, download Blue Triangle’s Synthetic Monitoring Whitepaper that discusses our exclusive Tag & Content Governance, Network Health Checks, Data Science, Digital Experience Overview, and other Blue Triangle Synthetic Monitoring product features!
Download your copy of the Synthetic Monitoring Whitepaper today!